Commercial AI video production for brands, campaigns and social media — combining creative direction, AI generation and traditional production principles to create polished, visually consistent content without the requirements of a full-scale shoot.

From short-form social ads to cinematic brand films, each project is developed around a clear visual concept and production approach rather than relying on one-click AI generation.

Services include:

AI video concept development

Creative direction

Reference & moodboard development

AI image & video generation

Cinematic brand films

Product & fashion videos

Paid social creatives

Previsualisation & scene planning

Storyboarding

Shot & camera planning

Prompt development

Visual consistency development

AI asset generation

Editing & post-production

Existing concept/reference adaptation

Once the visual direction is established, individual scenes and assets are generated using a combination of AI tools and production workflows.

This may include:

Characters and models

Product-focused scenes

Environments

Editorial imagery

Fashion sequences

Lifestyle scenes

Cinematic transitions

Camera movement

Supporting visual assets

Generation is approached shot by shot, with prompts, references and compositions refined to maintain consistency throughout the final film.

Generated footage is assembled and refined into the final video.

Post-production may include:

Video editing

Shot selection

Timing and pacing

Transitions

Colour and visual consistency

Sound design

Music integration

Text and titles

Format adaptation

Final quality control

AI production can also be used to create performance-focused content for paid and organic social.

Deliverables may include:

Meta Ads

TikTok creatives

Instagram Reels

Product videos

Campaign launch assets

Editorial social content

Concept-led advertising

Multiple hooks or opening variations

Vertical adaptations

My performance marketing and creative strategy background can also be incorporated into these projects, allowing concepts to be developed with both visual quality and advertising performance in mind.

AI can also be used before committing to an expensive traditional production.

Instead of immediately organising locations, models, photographers, videographers, stylists and production crews, a campaign concept can first be visualised through AI.

This allows brands to:

Validate creative concepts

Explore different visual directions

Present ideas internally

Test campaign concepts

Refine shots before production

Reduce unnecessary production costs

Once the direction is validated, the concept can either remain as an AI-produced campaign or become a detailed visual reference for a traditional shoot.

Depending on the project, final deliverables may include:

Hero brand films

Short-form social videos

Paid social creatives

Vertical video masters

Multiple aspect ratios

Hook variations

Campaign cutdowns

Individual generated assets

Storyboards and shot lists

Creative direction documents

Reusable visual/style specifications

Each project is scoped individually based on concept complexity, number of scenes, required consistency, revisions and final deliverables.