Partner/Channel Marketing Strategy Pack

Ingrid Debsia

Starting at

4,800

About this service

Summary

I specialize in strategising B2B partner marketing to target, engage, incentivise and engage partners on an ongoing basis to drive revenue.

By supplementing 1:1 sales with a partner strategy, I've helped to engage over 25 partners over 4 years, generating AUD 20MM in annual revenue.

This is a efficient and scalable solution for sales growth.

Process

1) Set up an Introduction Call to discuss target market, buying cycle and solutions on offer (1hr)

2) Review and delivery of potential Channel Opportunities.

3) Follow-up call (30min) if required, to discuss Channel Opportunity selection.

4) Development of the Key Partner Persona profile

5) Development of the Marketing Strategy to acquire partners

6) Creation of the Engagement Strategy to drive partner revenue

7) Follow-up call (30min)

What's included

PDF Strategy Document
This includes the following sections detailed below.
1. Go-To-Market Channel Opportunities Review
A review of the Channel Opportunities available to your business, enabling you to understand the areas that can drive growth beyond 1:1 sales.
2. Key Partner Persona Profile
Your selected channel from the 'Channel Opportunities', built out into a detailed Partner Persona Profile, enabling you to better understand the partners you are targeting.
3. Marketing Strategy to acquire partners
A Marketing Strategy to target and convert your Key Partner Persona Profile.
4. Engagement Strategy to Drive Partner Revenue
An Engagement Strategy and process to ensure your are making the most of your partner relationships and are capturing ongoing growth through this channel.
NOTE: This is a PDF strategy pack with proven strategies and ideas.
No digital assets are included in this pack. Implementation of the strategy is not included.

Example projects