Developing a Partner Marketing Strategy
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Growth Marketer
Marketing Strategist
Lead Generator
HubSpot
Problem: Integration partners were being onboarded, yet user acquisition through partners was not generating the expected revenue.
Action: A partner marketing strategy was formulated that could be customised by partner to attract interest from their specific user profiles to drive traffic and business conversions.
Result: The Partner Marketing Strategy was applied to 25+ partners in 4 key industries, generating AUD 20MM annual revenue in 4 years, with a Partner NPS of 88.
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Posted Mar 8, 2024
Devised a tailored partner marketing strategy to boost user acquisition through channel partners, growing partner revenue from $0 to AUD 20mm in 4 years.
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Clients
Ezypay
Tags
Growth Marketer
Marketing Strategist
Lead Generator
HubSpot
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