Problem: Outdated brand collateral did not reflect the brand positioning and variety of services the companies offered, nor did it accurately speak to the key buyer personas.

Action: I worked with creative agencies to roll-out the rebrands (a) digitally, with a new website (agency remit), content (internal remit) and digital asset update (internal remit), and (b) offline, developing new brand collateral.

Result: The rebrand was delivered in time, resulting in increased brand perception, conversion and engagement.