What's included

• PDF Strategy Document

  This includes the following sections detailed below.

• 1. Key Buyer Persona Profiles

  Up to 2 Key Buyer Persona Profiles, enabling you to better understand the customers you are targeting.

• 2. BRAND: Building your presence

  BRAND can be described as the presence you have before a prospective customer engages with your business. In this section I will conduct a review of your current brand exposure and suggest strategies to increase it, specific to your market.

• 3. DEMAND: Reaching & Converting your Key Buyer Personas

  DEMAND can be described as how you attract prospective customers to your conversion tools (eg. sales staff or website forms etc.) and assist them through this conversion process. In this section I will conduct a review of your current demand and conversion methodologies and suggest strategies to drive growth.

• 4. EXPAND: Activating, Delighting & Retaining customers

  EXPAND can be described as how you activate and retain the customers you have on board. In this section I will review your current customer touch points and suggest strategies to help them onboard, activate, remain engaged and loyal.

• 5. Resourcing & Team Structure

  In order to implement a strategy, it has to be practical. This means that time, human resources and financial budgets are in place to execute on it. These matters will be discussed upfront to ensure the strategy reflects the business resources and goals. In this section, I will detail how the team can be organised to effectively implement the strategy and any outstanding resources that will be required.

• 6. Budget

  A high-level budget will be delivered in an excel file with 2 tabs - Strategy Execution & Human Resources.

• NOTE: This is a PDF strategy pack with proven strategies and ideas.

  No digital assets are included in this pack. Implementation of the strategy is not included.