Global Communication Plan (Quarterly or Biannual)

Pro

Marine Sintes

Contact for pricing

About this service

Summary

I create strategic and visual communication plans that give fashion, beauty, and wellness brands a clear vision of the months ahead. Each plan — delivered as an interactive Canva document — outlines what to say, when, and how, across newsletters, social media, and digital campaigns. What makes my approach unique is my love for building tools that help teams anticipate, stay consistent, and gain time on production — without ever losing sight of storytelling.

Process

Strategic Brief
We begin with a full alignment session where I collect your upcoming product launches, brand priorities, key dates, certifications, and positioning — as well as any constraints or internal milestones over the next 3 to 6 months. I also ask for your brand guidelines, tone of voice, and brand indentity.
Communication Planning
Based on this, I build a strategic plan broken down by theme, month and channel (newsletter, Instagram, etc.). It includes key storylines (launches, values, campaigns), content ideas, newsletter angles/topics, and social content directions. The goal: align sales goals with brand storytelling across every touchpoint.
Content Calendar & Creative Direction
Once the plan is validated, I can either: – create the content (visuals, emails, captions), – or deliver templates and copy that your team can use. I adapt to your tools and internal workflow for full fluidity.
Optional Add-ons
– Launch toolkits (social posts, email sequences, product highlights) – Performance tracking dashboards – Retainer-based support for ongoing execution

What's included

  • Interactive Communication Plan

    A strategic and visual plan created on Canva, mapping out the upcoming 3 to 6 months: key dates, launches, thematic angles, suggested content for each channel (email, social media, web), and timing recommendations. The plan includes ideas for campaigns, newsletter topics, and social media directions aligned with your brand rhythm.

  • Execution Support (optional)

    → Production of all digital content included in the plan: – Social media visuals and captions – Newsletters (design + copy + integration) – Web banners and landing sections – Basic static Ads (Instagram/Facebook) All assets are designed in full alignment with your brand guidelines and tone. This optional my mission can stop at the delivery of the plan itself, or extend to the full creation of the outlined assets, depending on your needs.

Skills and tools

Communications Specialist

Marketing Director

Project Manager

Adobe Creative Suite

Adobe Creative Suite

Canva

Canva

Figma

Figma

Industries

Fashion & Apparel
Fitness & Wellness
Beauty

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