Custom Email Marketing for Fashion, Beauty & Wellness Brands by Marine Sintes

Custom Email Marketing for Fashion, Beauty & Wellness Brands

Marine Sintes

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About this service

Summary

I create custom email campaigns and newsletters for lifestyle, fashion, wellness, and beauty brands. Each project is built around a long-term strategy — including quarterly or biannual planning, audience segmentation, and clear messaging. What makes me unique is my ability to fully adapt to each brand’s visual identity and tone of voice, while bringing tailored strategies designed to support their growth and drive sales.

Process

Discovery & Briefing

We start with a deep dive into your goals, constraints, and priorities for the next 3 to 6 months. I’ll ask for your brand guidelines, product or collection plans, certifications, and key differentiators — everything I need to understand your universe and your positioning.

Communication Plan

Within 10 days, I deliver a clear and structured communication plan — aligned with your goals, seasonality, and tone. Once the first few weeks are approved, we move forward with execution.

Design & Implementation

I work directly on your preferred platform (Flodesk, Klaviyo, Mailchimp, etc.). I create and submit each newsletter for review based on the approved plan. Once validated, I handle scheduling and performance tracking.

Automation Campaigns (if needed)

If you already have flows in place, I start by reviewing the existing setup and identifying areas for improvement or expansion. I then submit strategic and design proposals. Once approved, we launch the updates with a 1.5-month trial period to measure effectiveness.

What's included

Quarterly or Biannual Communication Plan
A strategic plan built every 3 to 6 months, based on your launches, campaigns, and brand goals — ensuring each email supports a clear narrative and rhythm.
Strategic Content & Copywriting
Subject lines, body text, and CTAs crafted to engage and convert, while remaining aligned with your brand tone and values.
Template Design & Platform Integration
Branded email layouts designed and integrated into your preferred tool, with automation and scheduling handled if needed.
Audience Segmentation & Targeting
Client lists organized by behavior, interests, or purchase history to deliver the right message, to the right people, at the right time.

Example projects