1. Discovery Phase:

• In this initial phase, we'll have a thorough discussion to understand your brand, goals, target audience, and specific objectives for the social media visuals project.
• We'll explore your existing branding elements, preferred style, and any visual guidelines you have in place.

2. Strategy Development:

• Based on the information gathered, we'll develop a clear strategy that aligns with your brand's identity and objectives.
• We'll define the types of visuals needed, platforms to be targeted, and the overall tone and style that should be reflected in the visuals.

3. Conceptualization:

• During this phase, we'll brainstorm and conceptualize various ideas for the visuals that will resonate with your audience.
• We'll create initial sketches, mood boards, or visual references to convey the proposed concepts.

4. Design and Creation:

• Once concepts are approved, we'll move to the design and creation phase. This involves developing the actual visuals, whether they are images, videos, GIFs, or other formats.
• We'll focus on maintaining consistency with your brand elements and the agreed-upon style.

5. Review and Feedback:

• Regular checkpoints will be established for you to review the progress. Your feedback at this stage is crucial to ensure that the visuals align with your vision.
• We'll make necessary adjustments and refinements based on your input.

6. Interactive Elements (if applicable):

• If the project involves interactive elements like animations, quizzes, or carousels, we'll create prototypes for your evaluation to ensure they meet your expectations and are engaging for your audience.

7. Finalization and Delivery:

• Once the visuals are approved, we'll finalize the designs and prepare them for delivery. This includes exporting files in the appropriate formats for various social media platforms.
• We'll ensure that all deliverables are well-organized and ready for use.

8. Guidelines and Usage Instructions:

• Along with the final visuals, you'll receive guidelines on how to use the visuals effectively on different social media platforms.
• This could include recommendations for optimal image sizes, caption lengths, and any platform-specific features to maximize engagement.

9. Collaboration and Communication:

• Throughout the project, open and transparent communication will be essential. Regular updates, progress reports, and feedback loops will keep you informed and engaged in the process.

By following these phases and guidelines, we aim to create a collaborative and productive partnership that leads to impactful social media visuals that resonate with your audience and drive your brand's success.