Slay Coffee - "What else could one have wished for?" Campaign
Komal Khandelwal
Objective
To increase brand awareness and drive sales for Slay Coffee's 1L Mega Coffee Pack.
Target Audience
Young professionals who are coffee lovers and looking for convenience during office meetings and social catchups.
Campaign Overview
Slay Coffee introduced a new product - the 1L Mega Coffee Pack, and wanted to reach out to the young professional audience who are coffee lovers and looking for convenience during office meetings and social catchups. The social media campaign was designed to promote the product and drive sales through the tagline "What else could one have wished for?" and encourage users to switch to the 1L Mega Coffee Pack.
Execution
The campaign was launched on Instagram with a focus on the theme of "mid-week blues" and how the 1L Mega Coffee Pack could solve that problem. The video showcasing the product's unique features, such as its size, portability, and convenience. The video also highlighted how the coffee flask could be ordered easily on Swiggy and Zomato. The video was accompanied by a tagline "Finally a flask you don't have to hide under your work table. 🥤☕️" to emphasize the product's ability to bring some fun and energy to office meetings and social catchups.
Results
The campaign was well received by the target audience and resulted in a significant increase in brand awareness. The video received over thousands views The campaign received positive feedback from the audience, with many users expressing their excitement about the new product and its convenient features. The 1L Mega Coffee Pack was a hit among young professionals, and Slay Coffee received a significant increase in orders through Swiggy and Zomato.
