Social Media campaign for Lakme



Overview

Lakme, a well-known cosmetics brand, wanted to reach out to their customers who were working from home during the lockdown period. The aim was to promote their makeup products and how they can be used for virtual meetings and work-from-home scenarios. The brand approached us to create a makeup video campaign with the theme of work from home.



Objectives:

• To promote Lakme makeup products for work-from-home scenarios.
• To engage with customers who are working from home.
• To increase brand awareness and reach among the target audience.

Approach:

We created a get ready with me makeup video that showed a quick makeup look suitable for virtual meetings and work-from-home situations. The video was shot in a home setting, making it relatable to the target audience. The video demonstrated the use of various Lakme makeup products, highlighting their features and benefits.



Execution:

The video was shot with a professional camera and lighting equipment to ensure high-quality visuals. Our makeup artist applied the makeup, showcasing each step in detail. The video was edited to include information about the products and the benefits they offer.



Result:

The video was shared on Lakme's social media platforms and received an overwhelming response. It received over 5,000 reach within the first week and received positive feedback from viewers.



Conclusion:

The work-from-home makeup campaign for Lakme was a success, and it helped the brand to reach its objectives. The video was well-received by the target audience and resulted in increased sales. The campaign demonstrated the effectiveness of video marketing in promoting products and engaging with customers.