Social media Campaign: Canva India



Overview

To increase brand awareness and promote the video editing capabilities of Canva among the Indian audience during the Diwali holiday season.



Target Audience

The target audience for this campaign was social media users, content creators, video editors etc in India who were interested in creating unique and personalized content for the Diwali holiday season.









Strategy

The campaign was centered around showcasing the ease and creativity of using Canva for editing videos for Diwali. My team created a video that demonstrated how Canva can be used to edit and enhance Diwali-themed videos. These videos were then shared on Canva India's social media platform.

Execution:

The team created a short, engaging video that highlighted the various video editing elements available on Canva. These video included creative elements on Diwali-theme using Canva.

The videos were then posted on Canva India's social media platforms, along with eye-catching graphics and hashtags related to Diwali and video editing

Result

The campaign was highly successful, with a significant increase in engagement on Canva India's social media platforms. Our videos received over 2K+ views on personal profile and were shared by numerous users, resulting in an increase in brand awareness and promotion of Canva as a reliable and easy-to-use video editing tool.

Conclusion

This campaign was a great success in showcasing Canva's video editing capabilities and promoting the brand among the Indian audience during the Diwali holiday season.