A complete brand identity built for founders launching products that need to look serious from day one. Logo, system, and guidelines that hold up in product, in decks, and in the wild.

Who this is for • Founders launching a SaaS, app, or product brand • Companies rebranding to look credible at the next stage of growth • Teams that have a logo but no actual brand system • Brands preparing for funding rounds, hiring pushes, or PR • Founders who want a brand that feels premium without looking like a template

What you'll have at the end • A logo system with primary, secondary, and monogram marks • A color and typography system built to work everywhere your brand shows up • A visual language with supporting motifs that make the brand feel like itself • A brand guidelines document your team and future hires can follow • Application examples for web, app, social, deck, and packaging • Source files and exported assets, all yours • Two rounds of revision built into the scope

Discovery and positioning workshop

Two creative directions to choose from

Refinement and system build

Application and guidelines

Delivery and handoff

Tools Figma, Adobe Illustrator, Adobe Photoshop

Typical timelines • Light brand (logo + basic system): 2 weeks • Standard brand (full identity + guidelines): 2 to 3 weeks • Complex brand (sub-brands, packaging, motion): custom estimate

What we get about building a brand • You've sat through 30-slide brand decks that didn't help you build a single screen of your product. • You've paid for a logo and then realized you have no system to actually use it. • You don't want to be the only person who knows how the brand is supposed to be applied. • You don't want a designer who makes things they think look cool. You want one who makes things that work for your product. • You've seen brands that look amazing on a poster and terrible in your product. You want the opposite. • You don't want a 60-page guidelines doc that no one reads. You want a real toolkit your team can use. • You want a brand that earns its place when investors and customers see it side by side with the competition.