Strategic Logo Design, Built to Last

Austyn McFadden

Starting at

1,500

About this service

Summary

I offer handcrafted logo design rooted in strategy, not guesswork. What makes this process different is how we begin—with your brand nouns, a curated list of words that capture who you are and what you stand for. This isn't just about making something look good—it's about making something mean something.

Process

We start by scheduling an initial meeting where we get to know your business and uncover what you want your brand to represent. During this session, we’ll collect your brand nouns—a set of words that reflect your brand’s personality, values, and visual tone. Think of them as the foundation for everything that follows.

From there, we get to work. Within three weeks, you'll receive 10 unique logo concepts, each designed to reflect the ideas and emotions we uncovered together. In our second meeting, you’ll review these and select your top 3 favorites.

Next comes refinement. You’ll have up to three rounds of revisions to fine-tune the direction until everything feels just right.

Once finalized, we’ll package and deliver your full logo suite—including all necessary file types for print, web, and social, along with usage guidelines to keep your brand consistent and professional everywhere it shows up.

What's included

Logo Design
Your logo is more than just a symbol—it’s your voice, your vibe, your story at a glance. But is it telling the right one? At Vaughn & Co., we don’t just design—we translate who you are into something people remember. We start with a conversation. In our first meeting, we’ll get to know your brand through your words—what we call your brand nouns. These are the ideas, emotions, and visuals you associate with your business. Is it bold? Quiet? Timeless? Playful? We gather it all. From there, we dig in. Over the next three weeks, we’ll develop and present 10 unique concepts, each grounded in your vision and goals. In our second meeting, you’ll choose your top 3, and we’ll refine those further with up to three rounds of revisions—ensuring you walk away with a logo that feels just right. This isn’t fast food branding. It’s thoughtful, strategic, and built to last. Let’s build something iconic together. Is your current logo doing the job? Does it make people feel something? Ready for one that does?
Social Kit for a Cohesive Brand Launch
Once your logo is finalized, we’ll create a custom social media kit to help you launch your brand with confidence and consistency. This includes profile pictures and cover images sized for platforms like Instagram, Facebook, LinkedIn, and X, plus a few branded post templates you can reuse to stay on-brand and professional from day one.

Example projects