What's included

• Discovery Consultation

  An essential first step in our project! Let's have a quick chat to get to know each other better and dive into your brand's goals and strategy. In this 30-minute session, we'll cover: 1. Your business background. 2. Project goals and objectives. 3. Initial brand ideas and inspirations. 4. How we can work together to achieve your vision.

• Brand Strategy

  Join me for a 2-hour virtual brand strategy session where we'll uncover your brand's true essence, personality, and purpose. This session includes: 1. Brand discovery questionnaire. 2. In-depth discussion on brand values and vision. 3. Competitor analysis. 4. Target audience identification. 5. Brand positioning and messaging framework. 6. Post-session summary report with key insights and next steps.

• Creative Direction and Moodboard

  Based on our strategy meeting, I'll create two unique creative direction concepts. This includes: 1. Two distinct moodboards. -Color schemes, typography ideas, and visual elements -Inspiration sources and style references

• Logo Variations

  Receive multiple logo variations to ensure your brand's visual identity is versatile and impactful. This includes: 1. Primary logo design. 2. Secondary logo variations. 3. Favicon. 4. Monochrome and color versions. 5. Scalable vector files (SVG, AI) and high-resolution raster files (PNG, JPG).

• Typography Pairing

  Carefully curated typography pairings to complement your brand’s voice and aesthetics, including: 1. Primary and secondary fonts.

• Color Palette

  A cohesive and vibrant color palette that embodies your brand's personality. This includes: 1. Primary and secondary color schemes. 2. Color codes (HEX, RGB, CMYK).

• Brand Pattern

  A unique brand pattern to add a distinctive touch to your brand materials. This includes: 1. One custom-designed pattern. 2. Various pattern applications (backgrounds, textures). 3. Editable files for future use.

• Custom Icons

  Eight custom-designed icons to enhance your brand's visual language. This includes: 1. Icon concepts based on your brand identity. 2. Editable vector files (SVG, AI). 3. High-resolution raster files (PNG).

• Supporting Graphics

  Two additional supporting graphics to complete your brand's visual toolkit. This includes: 1. Custom illustrations or graphic elements. 2. Editable files (AI, PSD). 3. High-resolution raster files (PNG).

• Stationery Design (optional)

  Custom-designed stationery to give your brand a professional and cohesive look. This includes: 1. Business card design. 2. Letterhead and envelope design. 3. Editable files (AI, PSD) and print-ready files (PDF).

• Social Media Post Templates

  Two eye-catching social media post templates to keep your brand consistent across platforms. This includes: 1. Custom-designed templates for Instagram, Facebook, etc. 2. Editable files (PSD, AI) and ready-to-use files (PNG).

• Brand Mockups

  Realistic brand mockups to visualize how your designs will look in the real world. This includes: 1. Mockups for various applications (logos, business cards, social media, etc.) 2. High-resolution mockup files (JPG, PNG).

• Brand Guidelines (Style Guide)

  Comprehensive brand guidelines, including usage, do's & don'ts, and everything you need to maintain brand consistency. This includes: 1. Logo usage guidelines. 2. Color palette and typography usage. 3. Brand pattern and icon usage. 4. Stationery, and social media guidelines. 5. Do's and don'ts for brand application.

• Revisions

  We'll work together to refine and perfect the designs. This includes: 1. Two rounds of revisions for each deliverable. 2. Collaborative feedback process. 3. Ensuring your satisfaction with the final product.