Brand Blueprint: Design & Strategy
Neha Tanwar
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About this service
Summary
I’m all about making your brand stand out with a personal touch. My goal is to make the design process enjoyable and stress-free for you. I work closely with you to understand your vision and bring it to life, ensuring the process is smooth and straightforward. My goal is to deliver designs that fit your brand perfectly and make a lasting impression.
Process
Discovery: First, I dive into understanding your business or brand. I’ll learn about your values, target audience, and what sets you apart. This helps me get a clear picture of your vision and goals for your brand.
Research: Next, I dig into your industry, competitors, and market trends. This research helps shape the creative direction and ensures the design is on point.
Mood Board Presentation: I’ll put together a mood board that captures the look and feel of your brand based on my research. This serves as our starting point and helps us to make sure we’re on the same page.
Feedback: I’ll share the mood board with you so you can provide your thoughts and feedback. This is your chance to tell me what you like and what you’d like to adjust.
Concept Development: With your feedback in mind, I’ll create initial design concepts. I’ll explore different visual styles and elements that fit your brand.
Design Refinement: After we discuss the concepts, I’ll refine the design based on your preferences and suggestions to make sure it’s just right.
Finalization: Once you’re happy with the design, I’ll finalize everything and prepare the brand identity elements for delivery.
What's included
Discovery Consultation
An essential first step in our project! Let's have a quick chat to get to know each other better and dive into your brand's goals and strategy. In this 30-minute session, we'll cover: 1. Your business background. 2. Project goals and objectives. 3. Initial brand ideas and inspirations. 4. How we can work together to achieve your vision.
Brand Strategy
Join me for a 2-hour virtual brand strategy session where we'll uncover your brand's true essence, personality, and purpose. This session includes: 1. Brand discovery questionnaire. 2. In-depth discussion on brand values and vision. 3. Competitor analysis. 4. Target audience identification. 5. Brand positioning and messaging framework. 6. Post-session summary report with key insights and next steps.
Creative Direction and Moodboard
Based on our strategy meeting, I'll create two unique creative direction concepts. This includes: 1. Two distinct moodboards. -Color schemes, typography ideas, and visual elements -Inspiration sources and style references
Logo Variations
Receive multiple logo variations to ensure your brand's visual identity is versatile and impactful. This includes: 1. Primary logo design. 2. Secondary logo variations. 3. Favicon. 4. Monochrome and color versions. 5. Scalable vector files (SVG, AI) and high-resolution raster files (PNG, JPG).
Typography Pairing
Carefully curated typography pairings to complement your brand’s voice and aesthetics, including: 1. Primary and secondary fonts.
Color Palette
A cohesive and vibrant color palette that embodies your brand's personality. This includes: 1. Primary and secondary color schemes. 2. Color codes (HEX, RGB, CMYK).
Brand Pattern
A unique brand pattern to add a distinctive touch to your brand materials. This includes: 1. One custom-designed pattern. 2. Various pattern applications (backgrounds, textures). 3. Editable files for future use.
Custom Icons
Eight custom-designed icons to enhance your brand's visual language. This includes: 1. Icon concepts based on your brand identity. 2. Editable vector files (SVG, AI). 3. High-resolution raster files (PNG).
Supporting Graphics
Two additional supporting graphics to complete your brand's visual toolkit. This includes: 1. Custom illustrations or graphic elements. 2. Editable files (AI, PSD). 3. High-resolution raster files (PNG).
Stationery Design (optional)
Custom-designed stationery to give your brand a professional and cohesive look. This includes: 1. Business card design. 2. Letterhead and envelope design. 3. Editable files (AI, PSD) and print-ready files (PDF).
Social Media Post Templates
Two eye-catching social media post templates to keep your brand consistent across platforms. This includes: 1. Custom-designed templates for Instagram, Facebook, etc. 2. Editable files (PSD, AI) and ready-to-use files (PNG).
Brand Mockups
Realistic brand mockups to visualize how your designs will look in the real world. This includes: 1. Mockups for various applications (logos, business cards, social media, etc.) 2. High-resolution mockup files (JPG, PNG).
Brand Guidelines (Style Guide)
Comprehensive brand guidelines, including usage, do's & don'ts, and everything you need to maintain brand consistency. This includes: 1. Logo usage guidelines. 2. Color palette and typography usage. 3. Brand pattern and icon usage. 4. Stationery, and social media guidelines. 5. Do's and don'ts for brand application.
Revisions
We'll work together to refine and perfect the designs. This includes: 1. Two rounds of revisions for each deliverable. 2. Collaborative feedback process. 3. Ensuring your satisfaction with the final product.
Skills and tools
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