What's included

• Discovery Consultation

  This is an essential first step in our project! Let's chat to get to know each other better and dive into your brand's goals and strategy. This 30-minute session will cover: 1. Your business background. 2. Project goals and objectives. 3. Initial brand ideas and inspirations. 4. How we can work together to achieve your vision.

• Creative Direction and Moodboard

  Based on our strategy meeting, I'll create two unique creative direction concepts. This includes: 1. Two distinct moodboards. -Color schemes, typography ideas, and visual elements -Inspiration sources and style references.

• Logo Variations

  Receive multiple logo variations to ensure your brand's visual identity is versatile and impactful. This includes 1. Primary logo design. 2. Secondary logo variations. 3. Favicon. 4. Monochrome and color versions. 5. Scalable vector files (SVG, AI) and high-resolution raster files (PNG, JPG).

• Typography Pairing

  Carefully curated typography pairings to complement your brand’s voice and aesthetics, including 1. Primary and secondary fonts.

• Color Palette

  A cohesive and vibrant color palette that embodies your brand's personality. This includes 1. Primary and secondary color schemes. 2. Color codes (HEX, RGB, CMYK).

• Supporting Graphics

  Two additional supporting graphics to complete your brand's visual toolkit. This includes 1. Custom illustrations or graphic elements. 2. Editable files (AI, PSD). 3. High-resolution raster files (PNG).

• Brand Mockups

  Realistic brand mockups to visualize how your designs will look in the real world. This includes 1. Mockups for various applications (logos, business cards, social media, etc.) 2. High-resolution mockup files (JPG, PNG).

• Brand Guidelines (Style Guide)

  Comprehensive brand guidelines, including usage, do's & don'ts, and everything you need to maintain brand consistency. This includes 1. Logo usage guidelines. 2. Color palette and typography usage. 3. Brand pattern and icon usage. 4. Stationery, and social media guidelines. 5. Do's and don'ts for brand application.

• Revisions

  We'll work together to refine and perfect the designs. This includes 1. Two rounds of revisions for each deliverable. 2. Collaborative feedback process. 3. Ensuring your satisfaction with the final product.