A comprehensive brand audit for DTC and eCommerce brands that maps your entire consumer journey, analyzes your competitive landscape, and pressure-tests your current brand strategy.

Most DTC brands optimize for performance metrics but lose sight of the brand experience holding everything together. This audit zooms out to evaluate how your brand shows up at every touchpoint, how consumers actually experience your funnel, and whether your positioning gives you a defensible edge in your market.

Full consumer journey mapping: Every touchpoint from first impression through repeat purchase, mapped and evaluated. Ad creative, landing pages, product pages, packaging, unboxing, email sequences, social presence, customer support, and post-purchase experience. I identify where the brand experience breaks down and where it shines.

Market & competitive analysis: Who you're actually competing with (not just who you think), how they position themselves, where they're winning, and where the whitespace is. I look at messaging, pricing, visual identity, channel strategy, and customer sentiment.

Brand strategy assessment: Is your positioning clear, differentiated, and defensible? Does your visual identity, tone of voice, and messaging ladder up to a coherent brand story? I evaluate your brand architecture, naming, packaging, and creative direction against your stated strategy and market reality.

Customer perception audit: What your customers actually say about you (reviews, social mentions, support tickets) vs. what you want them to say. The gap between these two is where the biggest brand opportunities live.

A written brand audit report with a consumer journey map, competitive positioning matrix, brand strategy scorecard, and a prioritized list of brand improvements ranked by business impact. Then a 90-minute strategy call to walk through everything.

This is for DTC brands that have traction but feel like their brand isn't pulling its weight, or brands preparing for a rebrand, market expansion, or repositioning.