A hands-on growth marketing audit for DTC and eCommerce brands, delivered by a fractional CMO who's scaled brands from €1M to €15M ARR.

I'll tear apart your entire growth engine to find exactly where revenue is leaking and where the biggest upside is hiding. This isn't a surface-level review; I go deep into every channel, every funnel stage, and every metric that matters.

Paid acquisition: Campaign structure, creative performance, audience strategy, CAC trends, and scaling headroom across Meta and Google

Shopify funnel: Product pages, cart, checkout, and post-purchase flow with conversion rate analysis at every step

Email/SMS lifecycle: Klaviyo flow performance, list health, segmentation strategy, and revenue attribution

Subscription metrics (if applicable): Churn rates, LTV trends, subscription conversion rates, and retention loop effectiveness

Unit economics: Blended CAC, LTV:CAC ratio, contribution margin, and payback period

Channel mix: Where your revenue actually comes from vs. where your spend goes, and whether the allocation makes sense

A written report that ranks your bottlenecks by impact, with specific instructions for fixing each one. Not vague recommendations; actual step-by-step playbooks you can hand to your team or execute yourself. Then a 90-minute call to walk through everything and pressure-test priorities.

This is for DTC brands doing at least $10K/month who feel stuck or know they're leaving money on the table but can't pinpoint where.