I embed into your team as a senior marketing leader, owning the full growth engine so you don't need to hire a full-time CMO.

This is for DTC and eCommerce brands doing at least six figures in revenue who need strategic leadership across brand, performance marketing, CRO, and lifecycle. I've scaled brands from €1M to €15M ARR and driven 1,100% revenue growth for a supplements brand in 12 months.

I operate as a true fractional executive. I attend your leadership meetings, make resource allocation decisions, and coordinate your marketing team (in-house or freelance). I'm not an advisor who sends a deck and disappears; I'm in the trenches with you weekly.

Growth strategy and quarterly planning

Shopify / eCommerce funnel optimization and CRO

Paid acquisition strategy (Meta, Google) and oversight

Email/SMS lifecycle marketing (Klaviyo)

Brand strategy and creative direction

Team coordination and vendor management

Every engagement starts with a diagnostic of your current funnel, channels, and unit economics. From there, I build a 90-day roadmap and we execute together.