Summary

FAQs

• Which types of brands truly require a brand identity?

  Any type of brand! If you're shaping a unique selling proposition, aiming to stand out, or introducing something new, a brand identity is crucial. It's the cornerstone that helps you gain recognition and forms the core of your company.

• Can I reach out to you when I have my goals defined but I'm uncertain about the services?

  Absolutely! I understand that not everyone is an expert in design, and that's okay. Your role is to define your goals, and that's all I need from you. Once you have your objectives clear, reach out to me, and I'll provide the ideal solution for your project.

• What are the success criteria for design? How can I be sure that it works?

  Brand design is more than just a pretty picture. It relies on strategy, which allows me to evaluate its effectiveness. At the start of each project, we identify your business goals that the design must meet. Then, I create concepts and rate each of them based on relevant criteria such as uniqueness, emotional appeal, relevance, competitiveness, etc. If it meets all of my criteria, then I will consider it successful and ready to be presented to you. :)