Brand Building
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About this service
Summary
What's included
Brand Positioning Doc.
A complete guide to clearly articulate your brand's values & identity, including your Oneness statement and unique place in your market.
• Customer Comprehension
Knowing your people takes more than demographics. Understanding their habits, drives, and brand affinity to create more than an edge. With data-formed Persona's you'll be crafting an understanding.
• Distinct Differentiation
A distinct brand is defined in context of competition. The included differentiation statements and SWOT breakdowns of your competition will help you get — and keep — the edge your brand needs.
• Editorial Excellence
Tone Changes; Voice does not. That's why a voice matrix to ensure consistent voice throughout written communication is so important. Even when your writers change your tribe know your brand.
Example projects
Recommendations
(5.0)
Client • Feb 16, 2024
Recommended
Working with this young man was such a blessing. He was able to help me get my concept across with such detail. The layout was superb, chose the perfect picture fit for every screen. He is by far the best of the best. Thank you Kalann
Client • Aug 10, 2023
Recommended
Kalann is great, goes very far to get things done and learns new industries fast. The communication was also very good. Highly recommend!
Client • Feb 21, 2023
Recommended
I've been in business for more than 35 years as a Professional Grant Writer. I recognized his passion for perfection from the moment speaking with him during the initial interview process. He is a results oriented young man, timely, proficient, and well capable of meeting deadlines. Washington Associates has called on him for his expertise providing our Website, Excellence Academy Online Grant School, Proof Reading, Editing of Language. I would strongly recommend Kalann Washington's services.
Client • Oct 30, 2022
Recommended
100/10. Kalann is creative and thoughtful in his process. Extremely thorough & great communicator.
Client • Sep 29, 2022
Recommended
I really like working with Kalann, and have done so a few times now. I think he's a very talented copywriter and a great guy. I like how he clearly thinks about a project in depth. He really is great with words!
