What's included

• Problem Space Research

  - To understand how you can help your users, you must first understand their problems. - I'll research the problem space and provide a short slideshow summarizing my findings (available as PowerPoint, on Canva, or Google slides).

• Problem Definition

  - The culmination of the problem space research will result in a problem definition that will guide the rest of the project. - This statement is what you are trying to solve for your user.

• User Research

  - After understanding your problem, you have to learn about who your problem affects. - User Research will tell you who your users are and what they need. - My findings will be summarized in a short presentation (available as PowerPoint, on Canva, or Google slides).

• Competitor Analysis and Benchmarking

  - Now that we know what the problem is and who the users are, we need to see if anyone else is out there trying to solve the same problem and how they're doing it. - Learning what your competitors bring to the table, or don't, can help inform the problem you are working on, as well, as the approach to solving it. - Competitor Analysis and Benchmarking will be summarized in a short presentation (available as PowerPoint, on Canva, or Google slides).

• Personas

  - Personas serve as a representation of a group of your users. They are a description of a single person that shares the characteristics of a group. - By thinking of a group as a person, you are able to better empathize and understand their journey. - 2 Personas will be provided as .pdf files. More personas, can be requested at an additional charge.

• User Journey Map

  - A user journey map is a visualization of how your app or website will be a part of your users' lives. - Presented as a chart, this .pdf will inform the design of the app.

• Wireframe

  - After going through the research stage of the design process, we will start brainstorming and prototyping. - The wireframe is a hand drawn, or digital, loose representation of the app or website. It helps designers to understand what features are needed to solve the problem. - 1 set of wireframes will be provided as a .pdf. These should be used to get user feedback.

• Low- Fidelity Prototype

  - After getting feedback from users and stakeholders on the wireframes, I'll hop on Figma and design a low-fidelity prototype. - This will be a grayscale representation of the app or website to be used for user testing on functionality. This prototype does not include imagery. - 1 low-fidelity prototype is provided.

• High- Fidelity Clickable Prototype

  - For the high-fidelity prototype, I will incorporate the feedback from the low-fidelity prototype, as well as your branding and imagery. - This prototype will also be in Figma and is clickable! Great for further testing and demonstrations. - 2 revisions are included. More revisions are an additional cost.

• User Testing

  - User testing will take place after each prototype, including the wireframe. - Existing user can be used if you have access to them. - Otherwise, User Testing will take place on Usertesting.com which comes with an additional cost - Findings of each round of user testing will be relayed to you.