- Now that we know what the problem is and who the users are, we need to see if anyone else is out there trying to solve the same problem and how they're doing it.
- Learning what your competitors bring to the table, or don't, can help inform the problem you are working on, as well, as the approach to solving it.
- Competitor Analysis and Benchmarking will be summarized in a short presentation (available as PowerPoint, on Canva, or Google slides).