Branding - Crafting a Visual IdentityJacquelyn Conn (Demshick)
Woohoo!! You have an idea for a business or you already have one. That's awesome. But how are you going to communicate who your business is to the world? How is your mission going to be visually represented? If these are questions you are asking yourself, then you are at the right place. And if you didn't know you had to ask these questions, then your definitely in the right place!
After speaking in depth to you about your company, your mission, and what sets you apart, I'll design custom branding to visually communicate who your company is.
This service comes with:
Company mood board
Multiple logo variations (primary, secondary, and sub-mark)
Typography
Color scheme
Imagery
Brand guidelines
Before We Start
Before I start designing your brand, there are some things I need from you first. When purchasing this service you should:
Have a business (new or old).
Have an idea of what sets you apart from your competitors.
Be excited about this new chapter!
Be ready to collaborate on this. After all, no one knows your business better than you. Your feedback will play a huge role in this project.
Have any questions? Feel free to reach out to me here on Contra!
What's included
Mood Board
Your company mood board is the first step after our discovery call. After you communicate your vision to me, I'll create a mood board to visually communicate my understanding of your company. After getting your feedback on the direction I envision for you, I'll move onto designing your brand!
Main Logo
- After the mood board feedback, I'll design a main logo for your company.
- You'll be provided with the logo as a .png, .jpg, and .ai files.
- 2 revisions are included if needed. More revisions come at an additional charge.
Secondary Logo
- Your secondary logo is a variation of your main logo
- You'll be provided with the logo as a .png, .jpg, and .ai files.
- 1 revision of your secondary logo is included. Additional revisions will be an extra cost.
Sub-Mark
- I'll design a sub-mark that can be used in smaller spaces to communicate who your brand is.
- You'll be provided with the submark as a .png, .jpg, and .ai files.
- 1 revision of your sub-mark is included. Additional revisions will be an extra cost.
Brand Colors
- Brand colors will be chosen based on your industry, company mission, and competitor analysis.
- These colors will be generally communicated through the mood board.
- I will provide you with all color codes and the ratios to use each color.
Brand Typography
- The typography will be chosen based on industry and your company's offerings.
- You will be provided with typography for headings, subheadings, and body text.
Brand Imagery
- Ideas for brand imagery will be shown in the brand mood board.
- I'll find stock images that will be useful to your brand.
- I'll also create 2 mockups using your branding for you to use on your website, social media, or print. Additional mockups available for an additional cost.
- Examples of mockups include: an image of your logo on a shirt, an image of a mug with your branding on it, etc.
Brand Guidelines
So this is a lot of new material your getting for your company. It's so exciting, but can also be a little confusing. This is where the brand guidelines come into play.
- You will receive a .pdf file that goes into detail about all aspects of your brand.
- It will explain the logo variations and when to use them, your color scheme and how to pair different colors, your typography and purpose for each font chosen, and your imagery with examples for usage.
Example work
Jacquelyn's other services
Starting at$65 /hr
Tags
Adobe Illustrator
Adobe Photoshop
Canva
Figma
Brand Designer
Graphic Designer
User Researcher
Service provided by
Jacquelyn Conn (Demshick) proNew York, USA
- $25k+
- Earned
- 10
- Paid projects
- 4.94
- Rating
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- Followers
Branding - Crafting a Visual IdentityJacquelyn Conn (Demshick)
Starting at$65 /hr
Tags
Adobe Illustrator
Adobe Photoshop
Canva
Figma
Brand Designer
Graphic Designer
User Researcher
Woohoo!! You have an idea for a business or you already have one. That's awesome. But how are you going to communicate who your business is to the world? How is your mission going to be visually represented? If these are questions you are asking yourself, then you are at the right place. And if you didn't know you had to ask these questions, then your definitely in the right place!
After speaking in depth to you about your company, your mission, and what sets you apart, I'll design custom branding to visually communicate who your company is.
This service comes with:
Company mood board
Multiple logo variations (primary, secondary, and sub-mark)
Typography
Color scheme
Imagery
Brand guidelines
Before We Start
Before I start designing your brand, there are some things I need from you first. When purchasing this service you should:
Have a business (new or old).
Have an idea of what sets you apart from your competitors.
Be excited about this new chapter!
Be ready to collaborate on this. After all, no one knows your business better than you. Your feedback will play a huge role in this project.
Have any questions? Feel free to reach out to me here on Contra!
What's included
Mood Board
Your company mood board is the first step after our discovery call. After you communicate your vision to me, I'll create a mood board to visually communicate my understanding of your company. After getting your feedback on the direction I envision for you, I'll move onto designing your brand!
Main Logo
- After the mood board feedback, I'll design a main logo for your company.
- You'll be provided with the logo as a .png, .jpg, and .ai files.
- 2 revisions are included if needed. More revisions come at an additional charge.
Secondary Logo
- Your secondary logo is a variation of your main logo
- You'll be provided with the logo as a .png, .jpg, and .ai files.
- 1 revision of your secondary logo is included. Additional revisions will be an extra cost.
Sub-Mark
- I'll design a sub-mark that can be used in smaller spaces to communicate who your brand is.
- You'll be provided with the submark as a .png, .jpg, and .ai files.
- 1 revision of your sub-mark is included. Additional revisions will be an extra cost.
Brand Colors
- Brand colors will be chosen based on your industry, company mission, and competitor analysis.
- These colors will be generally communicated through the mood board.
- I will provide you with all color codes and the ratios to use each color.
Brand Typography
- The typography will be chosen based on industry and your company's offerings.
- You will be provided with typography for headings, subheadings, and body text.
Brand Imagery
- Ideas for brand imagery will be shown in the brand mood board.
- I'll find stock images that will be useful to your brand.
- I'll also create 2 mockups using your branding for you to use on your website, social media, or print. Additional mockups available for an additional cost.
- Examples of mockups include: an image of your logo on a shirt, an image of a mug with your branding on it, etc.
Brand Guidelines
So this is a lot of new material your getting for your company. It's so exciting, but can also be a little confusing. This is where the brand guidelines come into play.
- You will receive a .pdf file that goes into detail about all aspects of your brand.
- It will explain the logo variations and when to use them, your color scheme and how to pair different colors, your typography and purpose for each font chosen, and your imagery with examples for usage.
Example work
Jacquelyn's other services
$65 /hr