Branding - Crafting a Visual Identity
Starting at
$
65
/hrAbout this service
Summary
What's included
Mood Board
Your company mood board is the first step after our discovery call. After you communicate your vision to me, I'll create a mood board to visually communicate my understanding of your company. After getting your feedback on the direction I envision for you, I'll move onto designing your brand!
Main Logo
- After the mood board feedback, I'll design a main logo for your company. - You'll be provided with the logo as a .png, .jpg, and .ai files. - 2 revisions are included if needed. More revisions come at an additional charge.
Secondary Logo
- Your secondary logo is a variation of your main logo - You'll be provided with the logo as a .png, .jpg, and .ai files. - 1 revision of your secondary logo is included. Additional revisions will be an extra cost.
Sub-Mark
- I'll design a sub-mark that can be used in smaller spaces to communicate who your brand is. - You'll be provided with the submark as a .png, .jpg, and .ai files. - 1 revision of your sub-mark is included. Additional revisions will be an extra cost.
Brand Colors
- Brand colors will be chosen based on your industry, company mission, and competitor analysis. - These colors will be generally communicated through the mood board. - I will provide you with all color codes and the ratios to use each color.
Brand Typography
- The typography will be chosen based on industry and your company's offerings. - You will be provided with typography for headings, subheadings, and body text.
Brand Imagery
- Ideas for brand imagery will be shown in the brand mood board. - I'll find stock images that will be useful to your brand. - I'll also create 2 mockups using your branding for you to use on your website, social media, or print. Additional mockups available for an additional cost. - Examples of mockups include: an image of your logo on a shirt, an image of a mug with your branding on it, etc.
Brand Guidelines
So this is a lot of new material your getting for your company. It's so exciting, but can also be a little confusing. This is where the brand guidelines come into play. - You will receive a .pdf file that goes into detail about all aspects of your brand. - It will explain the logo variations and when to use them, your color scheme and how to pair different colors, your typography and purpose for each font chosen, and your imagery with examples for usage.
Example projects
Recommendations
(5.0)
Client • Aug 1, 2025
Recommended
I’ve worked with many freelancers over the years, and Jacquelyn is a true standout. From day one, her communication and organization have been exceptional; she consistently asks thoughtful questions and shares her thinking to ensure her design work aligns with our goals. Jackie has supported us across a wide range of projects — from collateral and emails to social posts and retail assets — where her strengths in layout and volume shine. I recommend her without hesitation!
Client • Apr 24, 2025
Recommended
Jacquelyn is an exceptionally talented and intuitive designer—and truly one of the kindest, most thoughtful people I’ve had the pleasure of knowing. From the first seed of an idea, she listened with deep presence and care, fully taking in my vision for both the website and the brand. Her ability to translate those desires into a clear integrated design that represents my soul speaks volumes about her integrity, creativity, and heart-led approach. If you're looking for a designer hire Jacquelyn!
Client • Sep 10, 2024
Recommended
Collaborating with Jacquelyn was fantastic! She communicated clearly, provided regular updates, and was receptive to feedback. I was very happy with the work and am excited to collaborate again. Highly recommend! 👏
Client • Sep 18, 2023
Recommended
Jacquelyn did a great job customizing my website and meeting our needs as a company. She was very professional, meeting with me and discussing the details and the vision for the website/rebrand. She created detailed timelines, made vision boards, and created mock-ups so we knew exactly what to expect. She handled herself very professionally answering questions when needed and making sure we were one the same page. The website looks amazing I am very happy with her work!
Client • Aug 19, 2023
Recommended
I recently had the absolute pleasure of working with Jacquelyn Demshick on the creation of my website, and I couldn't be more thrilled with both the final product and the entire design process. Jacquelyn is not just an incredibly talented web designer, but she is also one of the kindest and most amazing individuals I have had the privilege to work with. From the very beginning, Jacquelyn demonstrated a level of professionalism and dedication. Cant wait to work together in the future.
Client • Feb 3, 2023
Recommended
We used Jacquelyn to create multiple pieces for our wedding. One of my favorites was our wedding favor label, we had wine as our favor and she created a beautiful label that incorporated the bridge in our home town which made it even more special. She was extremely professional, worked quickly and exceeded our expectations. The label ended up being perfect and was such a great addition to our day. I would highly recommend her for any project you may have.
Client • Feb 3, 2023
Recommended
I hired Jacquelyn as a UX Designer to create a Figma mock-up of my app. She was able to take my ideas & bring them to life. At each step, from research, to wireframe mockup, to final high-fidelity mockup, she sought my feedback and made modifications. The final product looks and feels like an actual working app. She even took the company logo, which I had hired someone through Fiverr to design, and completely redesigned it, and I love it! She was professional, on-time, and on budget.
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