Build a product range that feels connected as it expands. The work defines how identity, typography, color, product information and material direction operate across the agreed packaging formats.

Packaging direction: a visual and material approach for the selected range. Range architecture: product, variant and format rules. Agreed pack designs: design development for the formats and SKU count listed in the proposal. Production handoff, when included: final artwork prepared against approved supplier dielines and specifications.

Written brief and asset review, packaging direction, design development, consolidated refinement and agreed handoff. Communication and approvals are fully asynchronous, in writing and through recorded walkthroughs.

Provide the existing identity, exact SKU list, pack dimensions, supplier dielines, approved copy, market requirements and production timing. The client supplies approved regulatory content and final supplier specifications. Work begins after scope and payment terms are agreed and the required initial payment is received.