Brand Direction BlueprintMariya Vasileva
Define the strategic and visual direction before commissioning an identity, packaging or digital execution.
For new or evolving brands that need a clear direction before production begins. The Blueprint turns business context, audience needs and category expectations into a practical creative brief for the work ahead.
What is included
Positioning and aesthetic intent: the intended perception and visual distinction.
Visual direction: typography, color, hierarchy and layout principles to guide development.
Art direction: imagery and material references relevant to the brand.
Execution brief: clear boundaries and next steps, delivered as a documented visual strategy.
How we work
Written intake, category and reference review, direction development, recorded walkthrough and one structured revision. Every stage is fully asynchronous, with written feedback and documented approvals.
Timing
10 business days, subject to a confirmed start and complete inputs.
To begin
Share the business proposition, audience, competitors, existing assets, planned applications and any non-negotiable constraints. Send your brief before booking so scope and the start date can be confirmed in writing. Work begins after the required initial payment is received.
This engagement defines direction. Final identity assets, production packaging and website implementation are commissioned separately.
FAQs
Mariya's other services
Starting at$2,000
Duration2 weeks
Tags
Brand Designer
Brand Strategist
Service provided by
Mariya Vasileva proSofia, Bulgaria
- 15
- Followers
Brand Direction BlueprintMariya Vasileva
Starting at$2,000
Duration2 weeks
Tags
Brand Designer
Brand Strategist
Define the strategic and visual direction before commissioning an identity, packaging or digital execution.
For new or evolving brands that need a clear direction before production begins. The Blueprint turns business context, audience needs and category expectations into a practical creative brief for the work ahead.
What is included
Positioning and aesthetic intent: the intended perception and visual distinction.
Visual direction: typography, color, hierarchy and layout principles to guide development.
Art direction: imagery and material references relevant to the brand.
Execution brief: clear boundaries and next steps, delivered as a documented visual strategy.
How we work
Written intake, category and reference review, direction development, recorded walkthrough and one structured revision. Every stage is fully asynchronous, with written feedback and documented approvals.
Timing
10 business days, subject to a confirmed start and complete inputs.
To begin
Share the business proposition, audience, competitors, existing assets, planned applications and any non-negotiable constraints. Send your brief before booking so scope and the start date can be confirmed in writing. Work begins after the required initial payment is received.
This engagement defines direction. Final identity assets, production packaging and website implementation are commissioned separately.
FAQs
Mariya's other services
$2,000