The Vault is for brands that need a clear foundation for launch, growth or a considered rebrand. Mariya Vasileva leads the work from direction through documentation, creating an identity that can be applied consistently across products, channels and suppliers.

Strategic and visual direction: an agreed foundation for the identity and its intended market position. Core identity: approved marks, typography, color and hierarchy rules. Application principles: packaging and digital direction demonstrated through agreed representative applications. Guidelines and handoff: organized master assets and practical standards for future use.

Written brief, direction development, identity development, agreed applications, refinement and documented handoff. Communication, feedback and approvals happen in writing and through recorded walkthroughs. Milestone scope and revision allowances are defined in the proposal.

Share your business context, audience, existing materials, priority applications, launch timing and budget. Identify one person who can consolidate feedback. Scope, timing and payment are agreed in writing before work begins.