What's included

• Discovery Call

  This is where we get to know each other. We talk about your business, your visions and your goals.

• Creative Direction

  Based on a brand questionnaire and our discovery call, I will design two distinct moodboards reflecting various styles that align with your vision. Think of them as curated Pinterest boards. It's now your turn to select the direction you prefer. Once you choose a moodboard, I will proceed with my work, and that's when the enchantment truly begins…

• Brand Strategy

  A strong brand strategy will help you understand who you truly are as a business, and how to communicate your brand consistently and effectively through every piece of content you make. It will help you to attract the right customers and to position your brand in a way that helps you compete now and in the future.

• Three Logo Variations

  Your logo is the core of your branding. It needs to be variable in certain situations, that’s why you’ll receive three logo variations from me. One main logo, one secondary logo and a submark. You mostly know these as icons or symbols (eg. the Nike swoosh)

• Type Pairing & Colour Palette

  A brand is the soul of your business and to make it a very beautiful and consistent soul, I’ll find the perfect colours and fonts that support your new logo.

• Brand Pattern OR Business Card

  Both of these assets hold the power to elevate your business and stand out from the crowd. If you have something else in mind here (like stickers, a small packaging, or anything else), please talk to me so we can find the best solution for your personal brand!

• Brand Guidelines

  This document shows you how to use all these deliverables in the best way possible to elevate your branding (and also how not to use them).