Branding PackLena Hofmann
This service is designed specifically for individuals who are eager to build their brand and are currently engaged in the process of defining their target audience, values, and goals. If you find yourself seeking guidance and support in transforming your ideas and dreams into a tangible reality, I am here to assist you every step of the way. Together, we will work collaboratively to craft a brand that authentically represents your vision, resonates with your target audience, and paves the path toward achieving your aspirations.
What's included
Discovery Call
This is where we get to know each other. We talk about your business, your visions and your goals.
Creative Direction
Based on a brand questionnaire and our discovery call, I will design two distinct moodboards reflecting various styles that align with your vision. Think of them as curated Pinterest boards.
It's now your turn to select the direction you prefer. Once you choose a moodboard, I will proceed with my work, and that's when the enchantment truly begins…
Brand Strategy
A strong brand strategy will help you understand who you truly are as a business, and how to communicate your brand consistently and effectively through every piece of content you make. It will help you to attract the right customers and to position your brand in a way that helps you compete now and in the future.
Three Logo Variations
Your logo is the core of your branding. It needs to be variable in certain situations, that’s why you’ll receive three logo variations from me. One main logo, one secondary logo and a submark. You mostly know these as icons or symbols (eg. the Nike swoosh)
Type Pairing & Colour Palette
A brand is the soul of your business and to make it a very beautiful and consistent soul, I’ll find the perfect colours and fonts that support your new logo.
Brand Pattern OR Business Card
Both of these assets hold the power to elevate your business and stand out from the crowd. If you have something else in mind here (like stickers, a small packaging, or anything else), please talk to me so we can find the best solution for your personal brand!
Brand Guidelines
This document shows you how to use all these deliverables in the best way possible to elevate your branding (and also how not to use them).
Example work
Lena's other services
Starting at$2,500
Tags
Adobe InDesign
Adobe Photoshop
Figma
Brand Designer
Graphic Designer
Logo Designer
Service provided by
Lena Hofmann Germany
Branding PackLena Hofmann
Starting at$2,500
Tags
Adobe InDesign
Adobe Photoshop
Figma
Brand Designer
Graphic Designer
Logo Designer
This service is designed specifically for individuals who are eager to build their brand and are currently engaged in the process of defining their target audience, values, and goals. If you find yourself seeking guidance and support in transforming your ideas and dreams into a tangible reality, I am here to assist you every step of the way. Together, we will work collaboratively to craft a brand that authentically represents your vision, resonates with your target audience, and paves the path toward achieving your aspirations.
What's included
Discovery Call
This is where we get to know each other. We talk about your business, your visions and your goals.
Creative Direction
Based on a brand questionnaire and our discovery call, I will design two distinct moodboards reflecting various styles that align with your vision. Think of them as curated Pinterest boards.
It's now your turn to select the direction you prefer. Once you choose a moodboard, I will proceed with my work, and that's when the enchantment truly begins…
Brand Strategy
A strong brand strategy will help you understand who you truly are as a business, and how to communicate your brand consistently and effectively through every piece of content you make. It will help you to attract the right customers and to position your brand in a way that helps you compete now and in the future.
Three Logo Variations
Your logo is the core of your branding. It needs to be variable in certain situations, that’s why you’ll receive three logo variations from me. One main logo, one secondary logo and a submark. You mostly know these as icons or symbols (eg. the Nike swoosh)
Type Pairing & Colour Palette
A brand is the soul of your business and to make it a very beautiful and consistent soul, I’ll find the perfect colours and fonts that support your new logo.
Brand Pattern OR Business Card
Both of these assets hold the power to elevate your business and stand out from the crowd. If you have something else in mind here (like stickers, a small packaging, or anything else), please talk to me so we can find the best solution for your personal brand!
Brand Guidelines
This document shows you how to use all these deliverables in the best way possible to elevate your branding (and also how not to use them).
Example work
Lena's other services
$2,500