Mini BrandingLena Hofmann
This service is tailored to meet your needs if you are a small businesses seeking a logo design solution or those who already possess a well-defined brand strategy. It is also suitable for those who are looking for "just a logo". Whether you are at the initial stages of brand development or have a finalized strategy, we are equipped to collaborate with you and bring your vision to life.
What's included
Discovery Call
This is where we get to know each other. We talk about your business, your visions and your goals.
Creative Direction
Based on a brand questionnaire and our discovery call, I will design two distinct moodboards reflecting various styles that align with your vision. Think of them as curated Pinterest boards.
It's now your turn to select the direction you prefer. Once you choose a moodboard, I will proceed with my work, and that's when the enchantment truly begins...
Two Logo Variations
Your logo is the core of your branding. It needs to be variable in certain situations. That’s why you’ll receive two logo variations from me. One main logo and one submark or secondary logo. You mostly know these as icons or symbols (eg. the Nike swoosh)
Type Pairing & Colour Palette
a brand is the soul of your business. To make it a very beautiful and consistent soul, I’ll find the perfect colours and fonts that support your new logo.
Basic Brand Guidelines
This document shows you how to use all these deliverables in the best way possible to elevate your branding (and also how not to use them).
Example work
Lena's other services
Starting at$1,000
Tags
Adobe InDesign
Adobe Photoshop
Figma
Brand Designer
Graphic Designer
Illustrator
Service provided by
Lena Hofmann Germany
Mini BrandingLena Hofmann
Starting at$1,000
Tags
Adobe InDesign
Adobe Photoshop
Figma
Brand Designer
Graphic Designer
Illustrator
This service is tailored to meet your needs if you are a small businesses seeking a logo design solution or those who already possess a well-defined brand strategy. It is also suitable for those who are looking for "just a logo". Whether you are at the initial stages of brand development or have a finalized strategy, we are equipped to collaborate with you and bring your vision to life.
What's included
Discovery Call
This is where we get to know each other. We talk about your business, your visions and your goals.
Creative Direction
Based on a brand questionnaire and our discovery call, I will design two distinct moodboards reflecting various styles that align with your vision. Think of them as curated Pinterest boards.
It's now your turn to select the direction you prefer. Once you choose a moodboard, I will proceed with my work, and that's when the enchantment truly begins...
Two Logo Variations
Your logo is the core of your branding. It needs to be variable in certain situations. That’s why you’ll receive two logo variations from me. One main logo and one submark or secondary logo. You mostly know these as icons or symbols (eg. the Nike swoosh)
Type Pairing & Colour Palette
a brand is the soul of your business. To make it a very beautiful and consistent soul, I’ll find the perfect colours and fonts that support your new logo.
Basic Brand Guidelines
This document shows you how to use all these deliverables in the best way possible to elevate your branding (and also how not to use them).
Example work
Lena's other services
$1,000