What's included

• Discovery Call

  This is where we get to know each other. We talk about your business, your visions and your goals.

• Creative Direction

  Based on a brand questionnaire and our discovery call, I will design two distinct moodboards reflecting various styles that align with your vision. Think of them as curated Pinterest boards. It's now your turn to select the direction you prefer. Once you choose a moodboard, I will proceed with my work, and that's when the enchantment truly begins...

• Two Logo Variations

  Your logo is the core of your branding. It needs to be variable in certain situations. That’s why you’ll receive two logo variations from me. One main logo and one submark or secondary logo. You mostly know these as icons or symbols (eg. the Nike swoosh)

• Type Pairing & Colour Palette

  a brand is the soul of your business. To make it a very beautiful and consistent soul, I’ll find the perfect colours and fonts that support your new logo.

• Basic Brand Guidelines

  This document shows you how to use all these deliverables in the best way possible to elevate your branding (and also how not to use them).