What's included

• Discovery Questionnaire:

  This in-depth questionnaire is the starting point of our journey, designed to excavate your brand's core attributes, existing strategies, target audience, and long-term goals. This sets the stage for our strategic planning.

• About the Brand:

  We delve into your brand's persona, its unique story, and its place in the market. This encompasses your brand's history, values, and personality, as well as its products or services.

• Mission:

  We work with you to either define or refine your brand's mission statement, encapsulating why your brand exists and what it seeks to achieve in a clear, compelling manner.

• Vision:

  A strong vision is aspirational and inspirational. We help craft a vivid vision statement that captures your brand's ambitious future and serves as a guiding light for all brand initiatives.

• Value Proposition:

  Your value proposition sets you apart from the competition. We'll collaborate to crystallize a unique value proposition that clearly communicates the exceptional benefits your brand offers.

• Gap Analysis:

  We'll conduct a thorough gap analysis to identify untapped opportunities within your market. By analyzing your industry's landscape, we pinpoint areas where your brand can make a unique impact.

• Competitor Research:

  We deep dive into your competition, analyzing their strategies, strengths, and weaknesses. This understanding allows us to position your brand effectively, emphasizing your unique strengths and opportunities.

• Golden Circle:

  Inspired by Simon Sinek's model, we'll clarify your brand's 'Why', 'How', and 'What'. This process ensures the core of your brand - its purpose, processes, and products - is defined and aligned, leading to consistent, impactful messaging.

• Brand Creative Direction for Visual Identity:

  We'll craft a cohesive and captivating visual identity for your brand. This includes color palette, typography, and graphic styles that align with your brand's personality and resonate with your target audience.