What's included

• Buyer Persona Summary

  A clear buyer persona profile to better understand the targeted consumer, ensuring strategy alignment in the future.

• Root Problem

  I will provide the main pain points of your businesses social media to better understand the reason behind the strategy I provided.

• Content Pillars / Strategy

  I will give content pillars recommendation including the content samples. This will ensure you can still produce content after this project ends. this includes: KPI, Strategy, Tactics, Tactics Description, and Content Samples. If you expect me to give digital marketing recommendation more than social media, I'm open for discussion.

• Customize your framework!

  By default, I use the RACE framework (Reach, Act, Convert, Engage), but if you prefer another framework, such as the conventional marketing funnel (Awareness, Consideration, Conversion, Loyalty) or any other of your choice, I can customize the strategy accordingly.

• Customize your needs!

  If you have specific deliverables outside what mentioned above, I'm open for discussion.