Wall's Populaire is an iconic ice cream cup product from Unilever that has been in Indonesia for over 30 years. However, more than 50% of consumers don’t know the product’s actual name, referring to it as "Wall's Cup" instead.

✨The challenge is ✨:

Through market research and competitor analysis, I developed a 360 marketing campaign using the Trigger, Experience, Amplify framework integrated with the Reach, Act, Convert, Engage model. This comprehensive strategy included a full campaign plan for both digital and physical channels, covering Modern Trade and General Trade marketing.

This project was presented to Unilever as a part of Unilever Future Leaders League competition. After being evaluated by the professionals at Unilever, my strategy made it to the Top 30 nationally.