Data-Driven Digital Marketing Strategy using RACE Framework
Adrian
Enhance Selling Performance for Local Perfume Brand
improve sales without damaging our brand. we don't want to look as a conventional perfume seller, we want consumer to see us as their best friends.
comprehensive digital marketing strategy.
This project developed a digital marketing strategy for a local perfume brand, carefully blending current trends with the brand’s image. The strategy ensured that people would see the brand as a full personality—like interacting with your best friend.
To align the strategy with the brand’s goals, in-depth analyses were conducted to identify the root problems and set key KPIs. A buyer persona was crafted to tailor communication to the target audience. The strategy was then mapped out across four stages of the consumer lifecycle—Reach, Act, Convert, and Engage—delivering a comprehensive approach across digital platforms.
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Posted Oct 20, 2024
This project ensured alignment with the brand’s image while leveraging trends. A data-driven approach targeted the right strategy for the right market.
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