This project developed a digital marketing strategy for a local perfume brand, carefully blending current trends with the brand’s image. The strategy ensured that people would see the brand as a full personality—like interacting with your best friend.

To align the strategy with the brand’s goals, in-depth analyses were conducted to identify the root problems and set key KPIs. A buyer persona was crafted to tailor communication to the target audience. The strategy was then mapped out across four stages of the consumer lifecycle—Reach, Act, Convert, and Engage—delivering a comprehensive approach across digital platforms.