What's included

• Buyer Persona Summary

  A clear buyer persona profile to better understand the targeted consumer, ensuring strategy alignment in the future.

• Root Problem

  Through marketing mix and competitor analysis. I will provide the main pain points of your businesses to better understand the reason behind the strategy I provided.

• Marketing Strategy Solution

  Based on the root problem and buyer persona, I will create personalized marketing strategy to ensure the right strategy reach the right market. this includes: Objective, Key Message, Supporting Tactics. Moreover, I will also provide the detail of each tactics, including the channels used, key driver, and KPI.

• Customize your framework!

  By default, I use the RACE framework (Reach, Act, Convert, Engage), but if you prefer another framework, such as the conventional marketing funnel (Awareness, Consideration, Conversion, Loyalty) or any other of your choice, I can customize the strategy accordingly.

• Customize your needs!

  If you have specific deliverables outside what mentioned above, I'm open for discussion.

• Deck / Presentation

  All deliverables will be provided in a single presentation file, available in PowerPoint, Google Slides, or Canva.