Summary

FAQs

• What makes you so good at this work?

  I have extensive promotional writing experience in a variety of fields. I also have a Marketing Degree and an MBA, and many years of experience in the business world. I bring all of that expertise to finding the best way to feature your content. I take pride in delivering an excellent product.

• Do you look for areas of my content that can be enhanced?

  Absolutely. I had one buyer who needed my help with his brochure content, and upon studying his company, I discovered he was not including his key service differentiator. We added that to the brochure, and it was a much more powerful sales tool.

• Do you provide feedback?

  Absolutely. I use Track Changes, so I add comments directly at the point of the needed change. But for areas where we need more feedback, I've found it is more helpful to generate a Word document, where I can more thoroughly discuss the issues, and suggest possible resolutions.

• I have technical content which needs to be edited. How do you work with that?

  I am very careful about making changes to technical content. I don't want to change the meaning of a phrase, which could possibly skew the message. I strive to improve the clarity of sentences. Instead of long, complex sentences, I try to break content into shorter, more digestible statements.

• How many times do you review content as part of your editing?

  I typically make three to four editing passes. The first is to correct basic errors, and get a sense of what the document is trying to say. I make a second pass to improve the clarity of sentences, making the content more active and engaging. I then edit to see how it all flows together.

• Do you use Track Changes?

  Yes I do. I do all my editing using Track Changes. When I deliver the content, I first deliver the version with the changes marked. I also deliver a second file, with all the changes accepted, so you can have a clean read of the content, to see how it works for you.

• What do you need from me?

  Just send me the website content you want me to edit in a Word document, and we'll get started. I prefer not to work on content directly on a customer's website, for security reasons.