We will create and present a funnel strategy document to the client, containing an ideal customer avatar, competitive audit, technical build strategy, user journey map, and an email strategy.

We will prepare a creative brief that will outline our value proposition, the messaging tone and voice, and the visual direction for our project.

We will deliver the copy for funnel pages (A/B variations for an opt-in page and a sales page).

Based on the number of emails decided upon in Phase 01, we will deliver A/B variations of the lead nurturing sequence emails.

We will create UX Wireframes for the funnel pages.

We will deliver the designs for the funnel pages (A/B variations for an opt-in page and a sales page).

We will create an outline for the lead magnet and deliver it to the client.

We will implement the client’s feedback on the outline and create the content for the lead magnet. This will be delivered in written text format to the client.

We will create the final version of lead magnet and deliver it to the client.

We will rapidly prototype the A/B versions approved of the funnel pages for common device breakpoints (Desktop, Tablet, Mobile) and deliver them to the client. The opt-in form will be integrated with the CRM software during the beta build.

We will implement the client’s feedback on the overall user experience, and integrate necessary link tracking and analytics solutions. After conducting beta tests and Quality Assurance checks on A/B variations of the funnel pages and email sequences, we will deliver the alpha build to the client.

A strategy for the launch and promotion of the the lead magnet will be created. The offer will be promoted through the client's marketing channels. The automated email campaigns will also become functional during this phase. The funnel pages and email sequences will be A/B tested and monitored for a certain duration that is decided upon in the strategy phase.

We will monitor the landing pages for any bugs or design issues and fix them. This free maintenance period lasts 30 days.

We will monitor and track the performance of the campaign, landing pages and emails. At the end of the promotion duration, we will gather and analyze valuable data and create an insights report containing a funnel optimization strategy.

At the end of the first cycle of the lead magnet promotion, we will hold a marketing meeting with the client to discuss an optimization strategy for upcoming promotions.