What's included

• Content Strategy Document

  Based on the findings from our research and kickoff meeting, we will lay out a social media strategy that guarantees results.

• Creative Brief

  We will prepare a creative brief that will outline our value proposition, the messaging tone and voice, and the visual direction for our marketing collateral.

• Content Calendar

  Following approval of the content strategy document and the creative brief, we will brainstorm content ideas and include them in a content calendar.

• Copy

  We will closely follow the content strategy document and creative brief to write compelling content for the social media posts. For video content, scripts and storyboards will also be prepared during this phase.

• Designs

  We will then proceed to design the creatives for the social media posts after receiving approval on the copy from the client. For video content, the editing will be done during this phase.

• Insights Report

  We will monitor our content marketing and promotions analytics for the span of a quarter and prepare an insights report deriving from the data at hand.

• Analytics & Insights Meeting

  We will hold an analytics & insights meeting at the end of every quarter to optimize our overarching social media strategy for the following months.