Finova Finance: Empowering Individuals to Take Control of their Finances
A PaaS business providing financial education and help their clients make more money.
An innovative finance Platform-as-a-Service enterprise on a mission to provide superior financial education and insightful guidance.
The Outcome
We created a sales funnel with useful free resources for the client's potential customers, value-based emails and sales pages aimed at increasing subscriptions to the PaaS. We also setup A/B testing for the landing pages and sales emails, helping us pinpoint the kind of content that our audience resonates most with, while driving conversions.