Mini Brand Package (Design)

pro

Lauren Roberts

(1)

Starting at

1,500

About this service

Summary

Are you ready for takeoff?🚀 The countdown for the launch is about to begin…

The Mini Brand Package is perfect for small businesses or startups looking to establish a foundation. It's also perfect for businesses that have a primary logo but need additional branding elements to create a more cohesive overall brand identity.

Before you decide on the Mini Brand package, please note that it provides a streamlined branding solution and may not include all the elements required for a comprehensive brand identity. However, we'll work closely together during the two rounds of revisions to ensure that your vision is brought to life within the bounds of this package. I understand how crucial it is to bring your vision to life, and I'm committed to making it a reality. I believe in the importance of attention to detail and strive to create a cohesive and effective brand identity that accurately represents your business. Let's work together and create something amazing!

Please note that this package does not include brand strategy. However, it is important to have already established your brand purpose, vision, brand voice, goals, target audience, and competitors when filling out the brand questionnaire.

Phase 1: Creative Direction involves creating two mood board concepts based on the provided information about your brand values and goals, and understanding the target audience. From these concepts, you will choose one to guide the visual direction of your brand.

Phase 2: Brand Design involves creating the visual elements of your brand, including the logo, color palette, typography, and any additional branding elements. This phase also includes creating a brand presentation deck and brand guidelines.

Phase 3: Revisions involves collaborating with you to make any necessary adjustments to the visual elements of your brand during two rounds of revisions.

Phase 4: Offboarding involves delivering your final brand package and ensuring that you have all the necessary files and tools to implement your new brand identity effectively.

What's included

Brand Questionaire
At the start of the branding process, I would like to request that you fill out a comprehensive brand questionnaire. This will help me gather information about your business and your values, which will inform our creative direction.
Creative Direction & Moodboard (2 Concepts Pick 1)
Based on the information gathered from the brand questionnaire, I will create two mood board concepts for you to choose from. These concepts will visually represent different directions we could take your brand in.
Primary Logo
Once you have selected a mood board concept, I will begin designing your primary logo. This will be the main visual representation of your brand and will be used across all platforms.
Secondary Logo
In addition to your primary logo, I will also design a secondary logo. This can be used in situations where the primary logo may not be the best fit, such as on social media avatars.
Color Palette
I will create a color palette for your brand based on the mood board concept you have chosen. This palette will ensure consistency across all visual elements of your brand.
Typography Paring
Typography can play a significant role in the overall feel of your brand. I will provide guidance on font selection and usage to ensure your brand's messaging is clear and effective.
Mini Brand Guidelines aka "Kickstart Kit"
In addition to the brand presentation deck, we will also provide a mini brand guidelines document. This will include specifications for logo usage, color palette, and typography.
Logo Files
I will provide you with all necessary logo files, including high-resolution versions for print (CMYK) and web (RGB) usage. You will receive full-color, black, and white versions in the following formats: JPG, SVG, and PNG.
2 Rounds of Revisions
To ensure your satisfaction with the final product, we offer two rounds of revisions. This will allow for any necessary adjustments to be made to the visual elements of your brand.