Standard Brand Package (Strategy + Design)Lauren Roberts
Are you ready to are your brand to new heights? 🎢
Introducing our Standard Brand Package - a comprehensive branding solution that will set your business apart from the competition. With a one-on-one strategy session, creative direction, and brand design, we'll work together to create a strong and effective brand identity that accurately represents your business. Let's bring your vision to life and make your brand stand out in the crowd.
Remember, while the Mini Brand Package offers a streamlined branding solution, our Standard Brand Package delivers a comprehensive branding solution that combines both strategic and design elements. Choose the package that best fits your needs and let's get started on building your brand's future success!
Phase 1: Brand Strategy involves getting to know your business and your target audience, as well as identifying your brand's purpose, vision, values, and personality. This phase also includes conducting a competitive analysis and developing a brand positioning statement.
Phase 2: Creative Direction involves creating two mood board concepts based on the provided information about your brand values and goals, and understanding the target audience. From these concepts, you will choose one to guide the visual direction of your brand.
Phase 3: Brand Design involves creating the visual elements of your brand, including the logo, color palette, typography, and any additional branding elements. This phase also includes creating a brand presentation deck and brand guidelines.
Phase 4: Revisions involves collaborating with you to make any necessary adjustments to the visual elements of your brand during two rounds of revisions.
Phase 5: Offboarding involves delivering your final brand package and ensuring that you have all the necessary files and tools to implement your new brand identity effectively
What's included
Brand Questionnaire
At the start of the branding process, we would like to request that you fill out a comprehensive brand questionnaire. This will help us gather information about your business and your values, which will inform our creative direction.
1:1 Brand Strategy Session
During you one-on-one brand strategy session, we'll work together to identify your unique attributes and develop a comprehensive brand strategy just for you. We'll define your target audience, create a brand personality, and develop key messaging and value propositions that truly reflect your brand.
I will be with you every step of the way to listen to your needs, answer any questions you may have, and collaborate with you to create a strong and effective brand strategy.
Brand Strategy Presentation
The Brand Strategy Presentation is a really important document that outlines your brand strategy in a clear and concise manner. In it, you'll find all of the key deliverables of your brand strategy, such as the brand's vision, mission statement, personality, value proposition, target audience, tagline, and voice. The best part? The document is visually appealing and easy to understand, with a clear and consistent design that reflects your brand identity.
Creative Direction & Moodboard (2 Concepts Pick 1)
Based on the information gathered from the brand questionnaire, I will create two mood board concepts for you to choose from. These concepts will visually represent different directions we could take your brand in.
Logo Suite (Primary Logo, Secondary Logo, Submark Logo)
As part of the standard brand package, I will create a set of logos for your brand. This set will include a primary logo, a secondary logo, and a submark logo. Each logo will be designed with your brand's visual identity in mind, providing versatility for different use cases.
Color Palette
I will create a color palette for your brand based on the mood board concept you have chosen. This palette will ensure consistency across all visual elements of your brand.
Typography Paring
Typography can play a significant role in the overall feel of your brand. I will provide guidance on font selection and usage to ensure your brand's messaging is clear and effective.
Photography Direction
I will provide guidance on how to visually represent your brand through photography. This will include direction on the style, mood, and subject matter of the photography.
Graphic Icons
As part of the standard brand package, I will work on designing graphic icons that can be used as visual elements throughout your brand. These icons can be integrated into your logo, social media, or other branding materials.
Brand Pattern
A custom brand pattern will be created for your brand that can be used across a variety of branding materials, such as social media graphics, packaging, or even as a background on your website. The pattern will be designed to complement your brand's visual identity and provide consistency across different platforms
Brand Guidelines
The brand guidelines will provide specifications for logo usage, color palette, typography, and any additional branding elements. This document will ensure consistency across all visual elements of your brand and provide a clear guide for usage.
Logo and Graphic Files
These files include high-resolution versions for print (CMYK) and web (RGB) usage. You will receive full-color, black, and white versions in the following formats: JPG, SVG, PNG, and PDF. Additionally, you will receive all graphic and pattern files created for your brand.
2 Rounds of Revisions
To ensure your satisfaction with the final product, I offer two rounds of revisions. This will allow for any necessary adjustments to be made to the visual elements of your brand.
Example work
Lauren's other services
Starting at$4,500
Duration6 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Figma
Brand Designer
Brand Strategist
Service provided by
Lauren Roberts proMurrieta, USA
- $5k+
- Earned
- 4
- Paid projects
- 5.00
- Rating
- 9
- Followers
Standard Brand Package (Strategy + Design)Lauren Roberts
Starting at$4,500
Duration6 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Figma
Brand Designer
Brand Strategist
Are you ready to are your brand to new heights? 🎢
Introducing our Standard Brand Package - a comprehensive branding solution that will set your business apart from the competition. With a one-on-one strategy session, creative direction, and brand design, we'll work together to create a strong and effective brand identity that accurately represents your business. Let's bring your vision to life and make your brand stand out in the crowd.
Remember, while the Mini Brand Package offers a streamlined branding solution, our Standard Brand Package delivers a comprehensive branding solution that combines both strategic and design elements. Choose the package that best fits your needs and let's get started on building your brand's future success!
Phase 1: Brand Strategy involves getting to know your business and your target audience, as well as identifying your brand's purpose, vision, values, and personality. This phase also includes conducting a competitive analysis and developing a brand positioning statement.
Phase 2: Creative Direction involves creating two mood board concepts based on the provided information about your brand values and goals, and understanding the target audience. From these concepts, you will choose one to guide the visual direction of your brand.
Phase 3: Brand Design involves creating the visual elements of your brand, including the logo, color palette, typography, and any additional branding elements. This phase also includes creating a brand presentation deck and brand guidelines.
Phase 4: Revisions involves collaborating with you to make any necessary adjustments to the visual elements of your brand during two rounds of revisions.
Phase 5: Offboarding involves delivering your final brand package and ensuring that you have all the necessary files and tools to implement your new brand identity effectively
What's included
Brand Questionnaire
At the start of the branding process, we would like to request that you fill out a comprehensive brand questionnaire. This will help us gather information about your business and your values, which will inform our creative direction.
1:1 Brand Strategy Session
During you one-on-one brand strategy session, we'll work together to identify your unique attributes and develop a comprehensive brand strategy just for you. We'll define your target audience, create a brand personality, and develop key messaging and value propositions that truly reflect your brand.
I will be with you every step of the way to listen to your needs, answer any questions you may have, and collaborate with you to create a strong and effective brand strategy.
Brand Strategy Presentation
The Brand Strategy Presentation is a really important document that outlines your brand strategy in a clear and concise manner. In it, you'll find all of the key deliverables of your brand strategy, such as the brand's vision, mission statement, personality, value proposition, target audience, tagline, and voice. The best part? The document is visually appealing and easy to understand, with a clear and consistent design that reflects your brand identity.
Creative Direction & Moodboard (2 Concepts Pick 1)
Based on the information gathered from the brand questionnaire, I will create two mood board concepts for you to choose from. These concepts will visually represent different directions we could take your brand in.
Logo Suite (Primary Logo, Secondary Logo, Submark Logo)
As part of the standard brand package, I will create a set of logos for your brand. This set will include a primary logo, a secondary logo, and a submark logo. Each logo will be designed with your brand's visual identity in mind, providing versatility for different use cases.
Color Palette
I will create a color palette for your brand based on the mood board concept you have chosen. This palette will ensure consistency across all visual elements of your brand.
Typography Paring
Typography can play a significant role in the overall feel of your brand. I will provide guidance on font selection and usage to ensure your brand's messaging is clear and effective.
Photography Direction
I will provide guidance on how to visually represent your brand through photography. This will include direction on the style, mood, and subject matter of the photography.
Graphic Icons
As part of the standard brand package, I will work on designing graphic icons that can be used as visual elements throughout your brand. These icons can be integrated into your logo, social media, or other branding materials.
Brand Pattern
A custom brand pattern will be created for your brand that can be used across a variety of branding materials, such as social media graphics, packaging, or even as a background on your website. The pattern will be designed to complement your brand's visual identity and provide consistency across different platforms
Brand Guidelines
The brand guidelines will provide specifications for logo usage, color palette, typography, and any additional branding elements. This document will ensure consistency across all visual elements of your brand and provide a clear guide for usage.
Logo and Graphic Files
These files include high-resolution versions for print (CMYK) and web (RGB) usage. You will receive full-color, black, and white versions in the following formats: JPG, SVG, PNG, and PDF. Additionally, you will receive all graphic and pattern files created for your brand.
2 Rounds of Revisions
To ensure your satisfaction with the final product, I offer two rounds of revisions. This will allow for any necessary adjustments to be made to the visual elements of your brand.
Example work
Lauren's other services
$4,500