What's included

• Brand Questionnaire

  At the start of the branding process, we would like to request that you fill out a comprehensive brand questionnaire. This will help us gather information about your business and your values, which will inform our creative direction.

• 1:1 Brand Strategy Session

  During you one-on-one brand strategy session, we'll work together to identify your unique attributes and develop a comprehensive brand strategy just for you. We'll define your target audience, create a brand personality, and develop key messaging and value propositions that truly reflect your brand. I will be with you every step of the way to listen to your needs, answer any questions you may have, and collaborate with you to create a strong and effective brand strategy.

• Brand Strategy Presentation

  The Brand Strategy Presentation is a really important document that outlines your brand strategy in a clear and concise manner. In it, you'll find all of the key deliverables of your brand strategy, such as the brand's vision, mission statement, personality, value proposition, target audience, tagline, and voice. The best part? The document is visually appealing and easy to understand, with a clear and consistent design that reflects your brand identity.

• Creative Direction & Moodboard (2 Concepts Pick 1)

  Based on the information gathered from the brand questionnaire, I will create two mood board concepts for you to choose from. These concepts will visually represent different directions we could take your brand in.

• Logo Suite (Primary Logo, Secondary Logo, Submark Logo)

  As part of the standard brand package, I will create a set of logos for your brand. This set will include a primary logo, a secondary logo, and a submark logo. Each logo will be designed with your brand's visual identity in mind, providing versatility for different use cases.

• Color Palette

  I will create a color palette for your brand based on the mood board concept you have chosen. This palette will ensure consistency across all visual elements of your brand.

• Typography Paring

  Typography can play a significant role in the overall feel of your brand. I will provide guidance on font selection and usage to ensure your brand's messaging is clear and effective.

• Photography Direction

  I will provide guidance on how to visually represent your brand through photography. This will include direction on the style, mood, and subject matter of the photography.

• Graphic Icons

  As part of the standard brand package, I will work on designing graphic icons that can be used as visual elements throughout your brand. These icons can be integrated into your logo, social media, or other branding materials.

• Brand Pattern

  A custom brand pattern will be created for your brand that can be used across a variety of branding materials, such as social media graphics, packaging, or even as a background on your website. The pattern will be designed to complement your brand's visual identity and provide consistency across different platforms

• Brand Guidelines

  The brand guidelines will provide specifications for logo usage, color palette, typography, and any additional branding elements. This document will ensure consistency across all visual elements of your brand and provide a clear guide for usage.

• Logo and Graphic Files

  These files include high-resolution versions for print (CMYK) and web (RGB) usage. You will receive full-color, black, and white versions in the following formats: JPG, SVG, PNG, and PDF. Additionally, you will receive all graphic and pattern files created for your brand.

• 2 Rounds of Revisions

  To ensure your satisfaction with the final product, I offer two rounds of revisions. This will allow for any necessary adjustments to be made to the visual elements of your brand.