What's included

• Market Analysis & Research

  In-depth research on industry trends, competitors, and target audience.

• Brand Positioning & Messaging

  Clear brand positioning statement and core messaging tailored to resonate with target demographics.

• Audience Segmentation

  Detailed breakdown of key audience segments, including needs, behaviors, and preferences.

• Customer Journey Mapping

  A visual map of the customer journey, identifying touch points and key engagement opportunities.

• Content Strategy

  Recommendations for content themes, formats, and channels aligned with audience interests and brand goals.

• Channel Strategy

  Tailored strategy for each marketing channel (social media, email, website, etc.) to maximise reach and engagement.

• Content Direction Moodboard

  Visual inspiration board guiding the overall tone, style, and feel of content to align with brand identity.

• Brand Partnership & Collaboration Ideas

  Strategic suggestions for potential partnerships or collaborations to amplify brand exposure.

• Social Media Template Development

  Custom-designed social media templates for consistent branding and easy content creation.

• Campaign Concepts & Calendar

  Monthly or quarterly campaign ideas and a suggested execution calendar for streamlined planning.

• KPIs & Metrics for Success

  Defined Key Performance Indicators (KPIs) and metrics to track the success of the strategy.

• Ongoing Strategy Review & Optimisation Plan

  Guidelines for evaluating and optimising the strategy over time based on performance data.