Brand Build : Threads Styling
Ginn Noonart
Project Background:
Threads is revolutionising luxury retail, fusing opulence with technology through personalised 1:1 shopping on chat platforms. Their objective? To establish Threads as the ultimate destination for UHNW (Ultra High Net Worth) Gen-Z and Millennial clients, blending luxury with innovation to meet—and set—the standards in chat commerce.
Project Focus:
The challenge lay in building a brand that speaks directly to a tech-savvy, affluent audience while pioneering a space where luxury meets immediacy. Threads needed a brand identity that could stand as a benchmark in the digital luxury space, commanding loyalty from a new generation of high-net-worth clients.
Heritage-rich logo meets bold, contemporary direction.
Vibrant brand direction packed with energy, bursting with expression.
Brand essence that blends timeless legacy with a forward-looking edge.
Social commerce CTA's that captivate, engage, and convert.
Dynamic content systems to capture every layer of interest.
Guidelines for refined play—flexible yet unmistakably polished.
Project Impact:
The redefined brand identity solidified Threads’ position as a leader in chat commerce, enhancing engagement with UHNW clients and fostering increased brand loyalty. This success contributed to Threads securing $12 million in venture capital funding, fuelling further growth and innovation. The refined brand presence has established Threads as both a trendsetter and trailblazer, making luxury feel immediate, personal, and distinctly elevated.
“Threads is the blueprint for modern luxury. Every detail, from our elevated visuals to the seamless digital experience, redefines what high-net-worth clients expect. Threads is where luxury meets the future.”
Like this project
Posted Nov 10, 2024
Threads’ rebrand redefines luxury chat-commerce with a bold identity, blending exclusivity and immediacy to captivate UHNW Gen-Z and Millennials in fashion.
