Brand Expansion : Hardly Ever Worn It by Ginn Noonart

Brand Expansion : Hardly Ever Worn It

Ginn Noonart

Brand Designer

Brand Strategist

Social Media Strategist

Project Background:

HEWI (Hardly Ever Worn It) is a premier destination for luxury fashion resale, beloved by A-listers and fashion aficionados. With collaborations with Sotheby’s and British Vogue, and endorsements from supermodels like Kate Moss and Gigi Hadid, HEWI has cemented its reputation as an iconic name at the intersection of luxury and sustainability. The objective was clear: to elevate HEWI’s brand experience for its next growth phase, solidifying its status as the ultimate platform for high-end fashion circulation.

Project Focus:

HEWI needed a brand expansion that would resonate with a discerning, eco-conscious audience, while reinforcing its stature as the leader in luxury resale. The challenge was to refine the brand’s identity and digital experience to align with its growth ambitions and enhance its appeal within the high-end fashion space.

A confident visual language that’s as iconic as the brand.

Content systems that bring consistency and elegance to every post.

Maximalist moments, crafted to captivate a culture-savvy audience.

Where luxury resale meets bold culture—distinctive and daring.

Rich tones that embody sophistication and bold individuality.

Crafting a seamless journey that turns interest into loyalty.

Project Impact:

The reimagined brand experience strengthened HEWI’s standing as the go-to destination for luxury resale, enhancing its appeal among both long-time fashion collectors and new, sustainability-minded audiences. The refined identity and enhanced digital experience have positioned HEWI as the epitome of curated, high-end fashion circulation, driving increased engagement and fostering brand loyalty in the luxury resale space.

“The rebrand has transformed HEWI into the epitome of sustainable luxury. Every element now reflects the exclusivity and elegance of the collections, securing HEWI’s position as a leader in high-end fashion resale.”

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