High-Impact Hotline: Brand Audit & Evolution
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About this service
Summary
What's included
Brand Positioning Review
An evaluation of the brand’s current positioning, including its unique value proposition, competitive landscape, and differentiators.
Brand Identity Assessment
A review of the visual elements, including logo, colour palette, typography, and overall brand aesthetic, to ensure they align with the brand’s desired image.
Audience Alignment Analysis
A deep dive into the target audience to confirm the brand resonates with their needs, preferences, and expectations.
Messaging & Tone of Voice Audit
An analysis of the brand’s messaging and tone of voice across platforms, ensuring consistency and alignment with brand values.
Brand Discovery Analysis
An assessment of how easily new audiences find and engage with the brand, including SEO visibility, searchability, and brand recall.
Customer Journey Mapping
A detailed map of the customer journey from awareness to purchase, analysing touch-points to identify friction points or opportunities for enhancement.
Brand Experience Audit
A comprehensive review of the brand experience at every customer interaction point, ensuring a cohesive and memorable experience that aligns with brand values.
Social Media Impact Review
An assessment of the brand’s social media presence, including engagement, content alignment, and effectiveness in reaching and resonating with audiences.
Market Trends & Competitive Insights
A summary of current industry trends and competitor analysis to highlight new opportunities for brand positioning and messaging.
Recommendations for Enhancements
Actionable next steps and recommendations to elevate the brand’s impact, based on findings from the assessment.
Strategic Roadmap for Growth
A tailored roadmap highlighting suggested areas of focus and strategies for further strengthening the brand's presence and impact.
Quarterly Check-in Guide
A simple guide or framework for ongoing quarterly check-ins to help the brand maintain high impact and stay aligned with goals.
Skills and tools
Content Strategist
Brand Designer
Brand Strategist
Adobe XD
Industries