What's included

• Logo Suite

  A versatile logo collection including primary, secondary, and icon versions for flexible use across platforms.

• Color Palette

  A custom palette with primary, secondary, and accent colors, designed to create a cohesive visual identity.

• Typography Guide

  Curated font pairings and styles to maintain consistency and reinforce brand personality.

• Brand Icons & Graphics

  Custom icons and graphics tailored to support brand messaging and visual consistency.

• Digital Identity Assets

  Branded email signature and optimised social media thumbnails and banners for professional online presence.

• Brand Positioning & Messaging

  Clear brand positioning statement and core messaging tailored to resonate with target demographics.

• Audience Segmentation

  Detailed breakdown of key audience segments, including needs, behaviours, and preferences.

• Customer Journey Mapping

  A visual map of the customer journey, identifying touch points and key engagement opportunities.

• Mood Board

  A curated visual inspiration board that captures the brand's tone, vibe, and direction.

• Visual Style Guide

  Defined imagery, photo treatments, and graphic styles that set the tone for brand visuals.

• Social Media Direction

  Guidance and sample templates for branded social media posts and stories, ensuring a consistent look.

• Brand Guidelines Document

  A comprehensive guide detailing logo, colour, typography, and layout standards to ensure brand integrity.