Bold-Brand Blueprint: Brand Identity Kit
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About this service
Summary
What's included
Logo Suite
A versatile logo collection including primary, secondary, and icon versions for flexible use across platforms.
Color Palette
A custom palette with primary, secondary, and accent colors, designed to create a cohesive visual identity.
Typography Guide
Curated font pairings and styles to maintain consistency and reinforce brand personality.
Brand Icons & Graphics
Custom icons and graphics tailored to support brand messaging and visual consistency.
Digital Identity Assets
Branded email signature and optimised social media thumbnails and banners for professional online presence.
Brand Positioning & Messaging
Clear brand positioning statement and core messaging tailored to resonate with target demographics.
Audience Segmentation
Detailed breakdown of key audience segments, including needs, behaviours, and preferences.
Customer Journey Mapping
A visual map of the customer journey, identifying touch points and key engagement opportunities.
Mood Board
A curated visual inspiration board that captures the brand's tone, vibe, and direction.
Visual Style Guide
Defined imagery, photo treatments, and graphic styles that set the tone for brand visuals.
Social Media Direction
Guidance and sample templates for branded social media posts and stories, ensuring a consistent look.
Brand Guidelines Document
A comprehensive guide detailing logo, colour, typography, and layout standards to ensure brand integrity.
Example projects
Skills and tools
Brand Designer
Brand Strategist
Digital Marketer
Adobe XD
Industries