Complete Brand Kit: Logo, Colors, Fonts & Visual Identity by Lauren Huxtable

Complete Brand Kit: Logo, Colors, Fonts & Visual Identity

Lauren Huxtable

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About this service

Summary

I design custom brand kits that bring your business to life through strategic visuals — including a logo, color palette, typography, and a mini style guide. With a background in architectural and interior design, I bring a deep understanding of visual harmony and storytelling to every brand I build, ensuring it feels intentional, elevated, and uniquely you.

What's included

Primary Logo Design
A custom, scalable logo designed to capture your brand personality. Includes vertical/horizontal versions and black/white/colour variants.
Secondary Logo / Submark
Alternate logo version or monogram-style submark that complements your main logo - great for social media, merch, or favicons.
Colour Palette
Curated hex and CMYK codes for your brand's primary, secondary, and accent colours, designed for flexibility and consistency.
Typography Suite
A combination of headline and body fonts chosen to align with your brand’s tone and visual goals. Includes font pairing guidance.
Mini Style Guide (PDF)
A 1–3 page guide outlining how to use your brand assets - logo spacing, color usage, typography rules, and real-life examples.
Social Media Avatar/Logo Usage Mockups
Optimized assets for use across platforms like Instagram, LinkedIn, etc., along with mockups to visualize your brand in action

Example projects