Social Strategy That Converts & Builds Community

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About this service

Summary

I create tailored social media strategies that help brands grow with intention, build engaged communities, and drive real results. From content pillars to posting schedules and platform-specific tips, you'll leave with a clear plan to show up online with confidence and consistency.

What's included

  • Brand & Audience Audit

    A quick review of your current social presence and audience insights to identify strengths, gaps, and opportunities.

  • Content Pillars & Themes

    Defined content categories based on your brand voice, audience, and goals — so you know exactly what to post and why.

  • Platform Recommendations

    Custom strategy per platform (Instagram, TikTok, LinkedIn, etc.) based on where your audience lives and how they engage.

  • Posting Schedule & Cadence

    Suggested frequency, optimal posting times, and a sample calendar to streamline your content workflow.

  • Hashtag & SEO Strategy

    Keyword and hashtag recommendations to increase visibility and discoverability on each platform.

  • Tone & Voice Guidelines

    Direction on how to show up consistently through your captions, comments, and stories — while staying authentically you.

  • Optional Add-On: 30-Day Content Plan

    A full month of suggested post ideas, captions, and content types — ready to execute or hand off to your team.


Skills and tools

Social Media Manager

Social Media Marketer

Social Media Strategist

Google Ads

Google Ads

Instagram

Instagram

LinkedIn

LinkedIn

Pinterest

Pinterest

Slack

Slack