Branding Identity Design Package | Logo Suite & Custom Art

Starting at

$

5,000

About this service

Summary

This Branding Identity Design Package is for brands that want to stand out with a playful, colorful, and hand-drawn style. I’ll work with you to create a unique logo suite and custom illustrations that truly represent your brand’s personality. Whether you're in food, wellness, or hospitality, my designs help your business feel fresh, approachable, and memorable. You’ll get a cohesive set of assets - including a logo, color palette, and brand guidelines - that all work together to tell your story. If you want your brand to feel fun, authentic, and totally you, let's make it happen!

Process

Please note that I only accept four (4) branding projects per year to ensure I can fully dedicate my time and energy to your brand. This allows me to immerse myself in your vision and make thoughtful, strategic recommendations. If you're interested, please reach out to discuss availability.
Discovery & Brand Strategy We start by diving into your brand's values, goals, and vision. I’ll ask the right questions to fully understand what makes your brand unique and how you want it to resonate with your audience.
Mood Board & Visual Direction Once we’ve established the foundation, I create a mood board to visually capture the look and feel we want for your brand. This step ensures we're on the same page before moving into design.
Logo Design & Concept Development I’ll begin creating initial logo concepts based on your brand’s personality and visual direction. This is where we start shaping your brand's identity with sketches and refined designs.
Custom Illustration & Iconography If your brand benefits from custom art, I’ll design unique illustrations and icons that align with your logo and overall aesthetic. These elements help bring your brand to life in a playful, creative way.
Refinement & Finalization We’ll go through rounds of feedback to make sure the design feels just right. I’ll refine the logo, color palette, and all visual elements to fit your brand perfectly.
Brand Guidelines & Delivery Once the design is finalized, I’ll provide you with a comprehensive brand guide and all necessary file formats to ensure your brand’s consistency across all platforms and marketing materials.

FAQs

  • What is included in your Branding Identity Design Package?

    My Branding Identity Design Package includes a complete logo suite (primary logo, secondary logo, and brand mark), custom art elements that reflect your unique style, brand guidelines, and color palette. I also provide any additional design assets tailored to your needs, such as patterns, icons, or illustrations that align with your brand’s personality. Every piece is created to ensure your brand is cohesive and unforgettable.

  • How long does a branding project take?

    The timeline for branding projects typically takes 4-6 weeks, depending on the scope and complexity of the work. We’ll work together to set deadlines at the start of the project to ensure we’re both on the same page. During this time, I’ll dedicate myself fully to bringing your brand vision to life and will keep you updated throughout the process.

  • Do you only work with certain industries or businesses?

    While I specialize in fun, playful brands that love color and a hand-drawn aesthetic, I’m passionate about working with small businesses in various industries. I’ve worked with food brands, health and wellness companies, restaurants, lifestyle brands, and more. If your brand has a unique, creative spirit and values custom, thoughtfully designed branding, I’m excited to collaborate!

  • How do we get started with the branding process?

    To get started, we’ll first schedule a discovery call where we’ll discuss your vision, goals, and any specific requirements you have for your brand. From there, I’ll send over a proposal and a contract to ensure we’re aligned. Once everything is set, we’ll dive into the design process, where I’ll begin crafting your brand identity.

  • Do you offer revisions or changes during the process?

    Absolutely! My goal is to create a brand identity that you love, so I offer two rounds of revisions for each deliverable to ensure we’re on the right track. If additional revisions are needed, I’ll happily accommodate them for an additional fee. I’ll work closely with you to make sure you’re completely happy with the final outcome.

  • Why do you only take on four branding projects per year?

    I only accept four branding projects per year to ensure each client receives my full focus and creative energy. This allows me to deeply understand your brand, immerse myself in your goals, and make thoughtful recommendations. By limiting the number of projects, I can guarantee quality and attention to detail for every brand I work with.

What's included

  • Client Onboarding & Discovery Process

    My onboarding process ensures we’re aligned from the start. I’ll guide you through a comprehensive discovery session to understand your vision, values, and business goals, ensuring the branding we create feels true to your brand’s core identity and resonates with your audience.

  • Custom Logo Suite Designed Just for You

    Your logo will be a unique reflection of your brand’s personality. I specialize in creating playful, hand-drawn logos that make a lasting impact and are easy to recognize, ensuring your brand stands out in a crowded marketplace.

  • Full Brand Color Palette

    I’ll craft a vibrant, cohesive color palette that resonates with your audience and supports your brand’s energy. These colors will help establish a consistent look across all your materials, making sure your brand feels unified, fun, and approachable.

  • Custom Illustrations & Iconography

    Add custom, hand-drawn illustrations and icons that capture the essence of your brand. Whether it's food, wellness, or any other niche, I can create unique elements that complement your logo and make your branding feel personal and fresh.

  • Brand Guidelines for Consistent Application

    I’ll provide you with a detailed set of brand guidelines that ensure your new look stays consistent across all platforms. From typography choices to spacing and logo usage, I’ll guide you on how to maintain the playful vibe we’ve created together.

  • Flexible Formats & Ready-to-Use Files

    Your new branding will be delivered in all the necessary formats, from vector logos to web-friendly files. This flexibility ensures you can use your branding easily across digital and print materials, from your website to merchandise.

  • Ongoing Collaboration & Support

    Branding is a journey, not just a one-time project. As part of my process, I’ll be there to support you during the launch phase and beyond, ensuring your new identity resonates with your audience and stands the test of time.

  • Learn More

    •●𝗩𝗶𝗲𝘄 𝗮 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗵𝗲𝗿𝗲●• www.hmillerink.com/portfolio/saturn-coffee-branding-design | •●𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗺𝘆 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗗𝗲𝘀𝗶𝗴𝗻 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗵𝗲𝗿𝗲●• www.hmillerink.com/branding-design-services | •●𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗺𝗲 𝗵𝗲𝗿𝗲●• www.hmillerink.com/about

Recommendations

(5.0)

Mike Licari

Client • Apr 9, 2025

Heather was great to work with! She was thoughtful, communicative, and she exceeded my expectations. The illustration was perfect to capture the fun and creative vibe I was looking for, highly recommend!

Nikki Nandrasy • NikNan Design

Client • Apr 9, 2025

I had the pleasure of collaborating with Heather of H Miller Ink on a branding project for a non-profit client. Heather is incredibly talented and brought so much creativity and professionalism to the project. Her reliability and attention to detail made the process smooth and stress-free. I highly recommend her for adding an illustrative touch to branding projects!


Duration

4 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Industries

Design
Arts & Entertainment
Marketing