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I create bold illustrations for ad campaigns that help food and beverage brands stand out. For this beer brand, I developed a series of custom illustrations that blended personality, flavor, and fun—perfect for grabbing attention across packaging, social, and print. My hand-drawn style brings a vibrant, human touch that resonates with today’s visually-driven audiences. Whether you're launching a new product or refreshing a brand, I collaborate with agencies and in-house teams to craft artwork that connects.

Project Scope: Character Illustration, Packaging Design, Branding, Art Direction, Conceptual Storytelling

My Roles: Illustrator & Art Director

Researched the brand’s story, audience, and visual competitors in the craft beer space

Sketched multiple concepts that balanced playfulness with strong shelf appeal

Developed a custom color palette and textures inspired by the beer’s flavor notes

Created hand-drawn illustrations and pattern elements tailored to the product line

Collaborated closely with the brand team to refine and finalize artwork for packaging, ads, and digital assets

The Problem I Solved With This Project: The brand needed a fresh, approachable visual identity to stand out in a saturated craft beer market. My illustrations gave them a distinctive look that captured their personality and made the product instantly recognizable across touchpoints.

The Results: The campaign helped the beer brand boost social engagement and stand out on crowded shelves with eye-catching, hand-illustrated packaging. The custom artwork increased product visibility and gave the brand a fun, approachable feel that resonated with its target audience.

⚫️ View My Full Portfolio: www.hmillerink.com/portfolio ⚫️ Learn More About Me: www.hmillerink.com/about ⚫️ Follow My Art Journey: www.instagram.com/hmillerink ⚫️ Get In Touch With Me: www.hmillerink.com/contact