Organizations need a Theory of Change to strategically plan, analyze, and measure their impact, as it provides a clear roadmap for aligning activities with desired outcomes, facilitates understanding of the underlying assumptions driving change, and enables effective communication and evaluation of progress towards achieving their goals.

The stage of your intervention, goals, available data/research, and opportunities for impact will determine which type of ToC and services you need most. I distinguish between three roles of ToC in your organisation/intervention:

Investigative ToC:

Ideal for the early stages of your project or intervention.

We dive deep into research, leveraging case studies and data to determine best practices and approaches.

This process helps you define the solution, desired impact, and specific activities, laying a solid foundation before strategy development.

Explanatory ToC:

Conducted throughout your intervention to test assumptions and integrate new data.

Understand why change occurs in your specific context and adapt strategies as needed.

This context-specific analysis ensures your approach remains effective and responsive to real-world dynamics.

Communicative ToC:

Craft a public-facing ToC that clearly communicates your intervention's theory and logic to stakeholders.

Avoid misunderstandings by providing a clear narrative of what you do, how you do it, and why it matters.

Utilize written, visual, or auditory content to effectively reach and engage diverse audiences.