What's included

• Market Research & Positioning

  Conducting in-depth research to analyze market and industry trends is crucial for identifying opportunities and obstacles that could impact your company's success. With this knowledge, I will then develop a strategic positioning proposal that will showcase the direction for your overall brand. Mood boards will then be provided as a visual representation to help position your brand for success.

• Visual Identity

  Upon the approval of the final mood-board, the development process of the logo will commence. I shall provide you with three options for the logo, accompanied by their corresponding sub marks and alternative layouts. You shall have the liberty of three rounds of revisions to finalize your preferred design. After the logo is finalized, I shall proceed to the design of colors, fonts, additional brand design elements, photography, and the overall layout. This process will aid in the creation of a complete brand that reflects your vision and meets your business requirements.

• Brand Guide

  A comprehensive guide for the brand will be compiled, which will incorporate all the final elements. The guide will span over 20 pages and provide meticulous instructions on how to utilize each of the brand elements. Additionally, the guide will feature the ultimate positioning statement, mission statement, tone of voice, and values. Furthermore, to ensure precision, the guide will also include mock-up examples of the final brand in use.