UX Research

Pro

Phoebe Yan

Starting at

/hr

About this service

Summary

UX Research Services ✨

I offer a comprehensive UX research service designed to help you deeply understand your users, competitors, and opportunities for growth. My work process is structured but flexible, ensuring you stay involved at every step:

📝 Research Plan — I create a detailed research plan outlining the research questions, methods, and costs.

📊 Competitive Analysis, User Persona & User Journey — I dive into the market landscape, identify opportunities, and craft personas and user journeys based on real insights.

🗣️ User Interviews OR 🧪 Usability Testing & Analysis — Depending on your needs, I conduct interviews or usability testing to gather actionable insights and provide clear recommendations.

Seamless Collaboration: After each stage, I’ll send you a link to my Figma or Figjam file with detailed comments and a Loom video explaining my design decisions. You and your team can review the file at your convenience and leave feedback directly in the file.

Why Work With Me? 🌟

Coming from a startup background, I thrive in environments full of ambiguity. I see ambiguity not as a challenge but as a gold mine of opportunity — the place where the most meaningful user insights and business breakthroughs happen.

I specialize in targeting what your users truly want and turning those insights into solutions that drive real business growth. My process is user-centered, collaborative, and tailored to uncover opportunities that others might overlook.

What's included

📝 User Research Plan
This report provides an overview of the target research questions, the research methods, overall costs of the entire research process.
🖥️ Desktop or 📱 Mobile Research Report
For a better understanding of your research objective, information collection of second-hand data will be carried out before we move forward to some advanced research methods. e.g what kind of devices do your target customers use the most?
📊 Competitive analysis
A visual and UX-oriented product competitive analysis of your product in the existing market to find where you can fit into the gap. Along with a Figjam file and a Loom video to go through my findings :)
👩‍💻 Persona, User Journey of Potential Users
A fictional person that represents the collection of all potential users. It will be designed based on the insight from user-oriented research methods. ** This comes in handy to hand off to your designer as they know who they are designing for!
🗣️ User Interview’s Report (If applicable)
This report will include the voice of the potential user after the interview stage. **Most influential as it gives user a direct voice to what they are struggling or complaining about your current business. So you can target and improve and ultimately boost SALES!
🧪 Usability Testing and Analysis Report (Optional)
This only applies to an existing product where I will perform usability testing, create analysis, and collect insights with a report stating the results and recommendations.

Example projects